Landmark Cars Limited

About Landmark Cars IPO

In 1998, the then-39-year-old Sanjay Thakker came to know through a friend that global auto giant Honda was looking for a dealer in Ahmedabad. Thakker, who comes from a family with a business background, quickly pounced on the opportunity. And this is how Landmark Cars was born. 

Since then, Landmark Cars has expanded its network to include 112 outlets across eight states and union territories. This comprises 59 sales showrooms and 53 after-sales service and spares outlets. 

Today, Landmark Cars is a leading premium automotive retail business in India with dealerships for Mercedes-Benz, Honda, Jeep, Volkswagen and Renault. It also caters to the commercial vehicle retail business of Ashok Leyland in India. 

From vehicle (new and pre-owned) sales to after-sales service and repairs to third-party financial and insurance products, Landmark Cars has a presence across the automotive retail value chain. 

Now, the company is launching the Landmark Cars IPO. The Landmark Cars ltd IPO will be a combination of a fresh issue and an offer for sale. The money raised through the fresh issue of the Landmark Cars IPO will be used for repaying debt.     

Here are key details about the Landmark Cars IPO:

Financial snapshot

Here’s a quick look at Landmark Cars IPO’s strengths, weakness, opportunities and risks (SWOT analysis)

Strengths and opportunities

1. Number one dealer in India for Mercedes in terms of retail sales in FY22 
2. Number one dealer in India for Honda and Jeep in terms of wholesale sales in FY22
3. The top contributor for Mercedes-Benz’s domestic retail sales in FY22
4. Signed a letter of intent with a leading global electric vehicle player, BYD, to be its dealer in the National Capital Region (Delhi) and Mumbai
5. Its EBITDA margins or profitability improved to 6.2% in FY22 from 3.7% in FY20 
6. Average revenue per vehicle serviced rose to ₹21,030 in FY22 from ₹16,525 in FY20

Risks and threats

1. 44.2% and 30.6% of the total revenue came from Gujarat and Maharashtra in the first six months of FY22
2. Decision by any of the original equipment manufacturers (OEMs) to terminate the agreement would adversely affect the business
3. Margins earned from services and repairs vertical may be impacted by the vehicle manufacturers’ decision to periodically revise rates
4. Reported a loss in FY19 and FY20 and may incur additional losses in the future
5. Automobile retailing is a highly competitive business. Its competitors include Advaith Motors, AMPL and Navnit Motors 

Landmark Cars IPO details

| Landmark Cars IPO date 

The offer document filed by the company with the SEBI mentions that the Landmark Cars IPO’s opening date – in other words, the Landmark Cars IPO launch date – will be on 13 December 2022. The Landmark Cars IPO closing date is 15 December 2022. After this, investors will be updated about the allotment status on 20 December 2022. 

Investors, who have been allotted shares, can expect them to be credited in their demat account on 22 December 2022. The Landmark Cars IPO listing date is 23 December 2022. The listing date is the date on which the shares of a company get listed on the bourses – NSE and BSE.  

| Landmark Cars IPO Price Band

The entire IPO is a book-built issue. The Landmark Cars IPO price band has been set between ₹481 and ₹506 per share. Interested investors can choose a price within this band to apply for the IPO. 

The Landmark Cars IPO listing price will be determined on 23 December 2022. The listing price is the price at which the shares of a company make their debut on the stock exchanges. 

| Landmark Cars IPO Lot size

The Landmark Cars IPO details have been declared. The Landmark Cars IPO lot size is set at 29 shares, and an investor can apply for a minimum of 1 lot. Individual investors applying under the retail category can apply for up to 13 lots (377 shares). Meanwhile, the Landmark Cars IPO issue size is ₹552 crore. 

How to pre-apply for the Landmark Cars IPO?

You can pre-apply for the Landmark Cars IPO on Upstox. The pre-application for this IPO, which means pre-apply open date, usually begins a day before the IPO opens for subscription. 

Follow these steps to pre-apply for the IPO: 

1. Login to your Upstox account, using your six-digit PIN
2. After successfully logging in, click on ‘Discover’
3. On the Discover tab, you will find the ‘Invest in IPO’ section
4. Under the Invest in IPO section, look for the ‘Landmark Cars IPO’ tab and click on it
5. Now fill in all the required information, like ‘bid price’ and ‘lot size’
6. Confirm and click on ‘Pre-Apply’
7. Accept the mandate on your UPI app

How to apply for the Landmark Cars IPO?

If you are interested in this investment opportunity but unsure how to apply for the Landmark Cars IPO, here we are listing out the steps for you. 

Here’s a step-by-step guide on how to apply for the Landmark Cars IPO on Upstox: 

1. Login to your Upstox account, using your six-digit PIN
2. After successfully logging in, click on ‘Discover’
3. On the Discover tab, you will find the ‘Invest in IPO’ section
4. Under the Invest in IPO section, look for the ‘Landmark Cars IPO’ tab and click on it
5. Now fill in all the required information, like ‘bid price’ and ‘lot size’
6. Confirm and click on ‘Apply’
7. Accept the mandate on your UPI app

How to check the Landmark Cars IPO allotment status?

When the allotment process is completed, you can check the status of your application on the Upstox app. Share allotment is generally done around three to five days after an IPO closes. This is also true in the case of the Landmark Cars IPO. 

The Landmark Cars IPO’s closing date is 15 December 2022. The Landmark Cars IPO’s allotment date has been set five days later, on 20 December 2022.

Here’s a step-by-step guide on how to check the Landmark Cars IPO allotment status:

1. Login to your Upstox account, using your six-digit PIN
2. After successfully logging in, click on ‘Discover’
3. On the Discover page, you will find the ‘Invest in IPO’ section
4. Under the Invest in IPO section, you will find the ‘View all’ option
5. Once you click on ‘View all’, you will be directed to the ‘IPO’ tab
6. In the ‘IPO’ tab, click on ‘My applications’ 
7. In ‘My applications’, under the History section, your allotment status will be mentioned

Open a demat account with Upstox to apply for the Landmark Cars IPO

To apply for the Landmark Cars IPO, you need to mandatorily have a demat account. A demat account helps you hold the shares you buy in a dematerialised format. If you don’t have a demat account yet, you can open one with Upstox by visiting our website or by downloading the app.

Here is a step-by-step guide on how to open a demat account with Upstox:

1. Click here to visit the demat account opening page on the Upstox website. 
2. Enter your phone number and other essential details to begin opening a demat account.
3. Upload the scanned copies of your PAN, Aadhaar card, a cancelled cheque, and your bank statement as needed. 
4. Complete the e-verification using the OTP sent to your registered mobile number. 

This is all it takes to open a demat account with Upstox. Easy and quick, right? 

Upstox – trading app to apply for the Landmark Cars IPO

Applying for IPOs with Upstox is extremely easy. The user-friendly interface and top-notch security make Upstox one of the leading trading apps in India. 

You can apply for the Landmark Cars IPO on Upstox, provided you have a demat account. As mentioned in the previous section, you can simply follow the steps to open a demat account with Upstox. The biggest advantage is that when you apply for an IPO using your Upstox account, the brokerage charges are zero. 

In fact, courtesy of its robust features and minimal charges, Upstox is among the most preferred trading apps. Lakhs of Indians trust Upstox as it is a reliable trading platform that makes IPO applications easy.