About Forcas Studio LimitedIncorporated in April 2010, Forcas Studio Limited is a prominent player in the Indian menswear market, specialising in a diverse range of garments including shirts, denims, t-shirts, trousers, cotton pants, sportswear, party-wear, fashion wear, and boxers. Catering to a nationwide audience, the company operates through a hybrid model encompassing both online and wholesale channels. Its proprietary brands, ‘FTX’, ‘Tribe’, and ‘Conteno’, are well-received on leading e-commerce platforms like Flipkart, Myntra, Amazon, and Ajio. In addition to its online presence, Forcas Studio Limited also engages in white-labeling for notable brands such as Landmark Group and V-Mart Retail, further expanding its market reach. Since transitioning to the digital space in 2021, Forcas Studio Limited has successfully serviced over 15,000 pin codes across India, gaining valuable insights into consumer buying patterns. This strategic move has allowed the company to interact directly with end consumers, enhancing its understanding of market demands and preferences. The positive feedback received on various online marketplaces is a testament to the quality and appeal of its products. Complementing its online strategy, the company maintains a strong offline presence with its brands featured in over 500 large-format stores, including V-Mart Retail and Metro Bazar. The company’s mission is to democratize fashion by offering stylish, high-quality menswear at affordable prices, with 95% of its products priced below ₹499. Targeting Tier-2, Tier-3, and Tier-4 cities, Forcas Studio Limited aims to make aspirational fashion accessible to a broader audience. By focusing on value-for-money and fast fashion, the company is positioned to become the leading menswear brand for the mass market in Bharat. Its commitment to superior customer service and product innovation ensures that it meets the evolving needs of its diverse customer base. Operationally, Forcas Studio Limited relies on a robust supply chain, sourcing fabrics from Kolkata, Surat, and Mumbai. Job work is outsourced to manufacturers in Kolkata, where company personnel oversee design and quality control. Finished products undergo stringent quality checks at the company’s warehouses before being dispatched to wholesalers and e-commerce buyers. The company’s asset-light model, supported by a network of dedicated suppliers, enables agility in product development and category expansion without significant capital investment in plant and machinery. This operational efficiency underpins Forcas Studio Limited’s ability to swiftly adapt to market trends and consumer demands. Forcas Studio Limited prepares for its Initial Public Offering (IPO), the proceeds from the Fresh Issue will be allocated towards critical objectives:
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