About Flair Writing Industries Limited
Incorporated in 1986, Flair Writing Industries is the largest player in the pens segment, and among the top three players in the overall writing instruments industry in India. It enjoys a market share of approximately 9% in the overall writing and creative instruments industry, as of FY23.
It sells its products under different brand names such as Flair, Hauser, Pierre Cardin and ZOOX. Its product portfolio includes a variety of pens and stationery products like mechanical pencils, highlighters, gel crayons; calculators and a range of ‘Flair Creative’ products such as water colours, crayons, sketch pens, erasers and more. As of 31 March 2023, it offered 699 different products.
It also manufactures casseroles, bottles, storage containers, serving solutions, cleaning solutions, basket and paper bins through its subsidiary, FWEPL and steel bottles through another subsidiary - FCIPL.
These products are manufactured in 11 manufacturing facilities located in Valsad, Gujarat; Naigaon, Maharashtra; Daman, Union Territory of Dadra and Nagar Haveli and Daman and Diu; and Dehradun, Uttarakhand.
These products are then distributed through its nationwide distribution network of 131 super-stockists, 7,700 distributors/dealers and approximately 3,15,000 wholesalers/retailers in India. This distribution network is supported by 900 sales and marketing employees. It has a retail distributor presence in 2,387 cities, towns and villages in India, as of 31 March 2023. At the same time, it had an additional network of 54 international distributors, expanding its reach to 97 countries.
In FY23, the company sold 130 crore units of pens including domestic and international sales. It also saw a CAGR rise of 46% in its revenue from operations and 408% in its profit between FY21 and FY23.
Moreover, the key seven organised players in the writing and creative instruments industry in India are poised to experience significantly faster growth when compared to the unorganised players at a CAGR of 7.7%-8.4% between FY23 and FY28. All of this could be beneficial for the company.
And now, Flair Writing Industries is coming out with its initial public offer (IPO). The IPO will be an offer for sale as well as a fresh issue. The money raised through the fresh issue will be utilised to set up a new manufacturing facility in Gujarat, repay loans, fund capital expenditure and working capital requirements, and for general corporate purposes. Its shares will be listed on the NSE and the BSE.
Here are key details about the Flair Writing Industries Limited IPO:
Here’s a quick look at Flair Writing Industries Limited IPO’s strengths, weakness, opportunities and risks (SWOT analysis)
Strengths and opportunities
Risks and threats
Flair Writing Industries Limited IPO details
|Flair Writing Industries Limited IPO date
According to the offer document filed by the company with the SEBI, the Flair Writing Industries IPO’s opening date – in other words, the Flair Writing Industries IPO launch date – will be 22 November 2023. The Flair Writing Industries IPO closing date is 24th November 2023. After this, investors will be updated about the allotment status on 30 November 2023.
Investors, who have been allotted shares, can expect them to be credited to their demat account on 4 December 2023. The Flair Writing Industries IPO listing date is 5 December 2023. The listing date is the date on which the shares of a company get listed on the bourses – NSE and BSE.
|Flair Writing Industries Limited IPO Price Band
The IPO is an offer for sale as well as a fresh issue. The Flair Writing Industries IPO price band has been set between ₹288 and ₹304 per share. Interested investors can choose a price within this band to apply for the IPO.
The Flair Writing Industries IPO listing price will be determined on 5 December 2023. The listing price is the price at which a company’s shares debut on the stock exchanges.
|Flair Writing Industries Limited IPO Lot size
The Flair Writing Industries IPO details have been declared. The Flair Writing Industries IPO lot size is set at 49 shares and an investor can apply for a minimum of 1 lot. Meanwhile, the Flair Writing Industries IPO issue size is approx ₹593 crore.
How to pre-apply for the Flair Writing Industries Limited IPO?
You can pre-apply for the Flair Writing Industries Limited IPO on Upstox. The pre-application for this IPO, which means pre-apply open date, usually begins a day before the IPO opens for subscription.
Follow these steps to pre-apply for the IPO:
How to apply for the Flair Writing Industries Limited IPO?
If you are interested in this investment opportunity but unsure how to apply for the Flair Writing Industries Limited IPO, here we are listing out the steps for you.
When the public issue opens for subscription, one can follow this step-by-step guide on how to apply for the Flair Writing Industries Limited IPO on Upstox:
How to check the Flair Writing Industries LimitedIPO allotment status?
When the allotment process is completed, you can check the status of your application on the Upstox app. Share allotment is generally done around five to six days after an IPO closes.
Here’s a step-by-step guide on how to check the Flair Writing Industries Limited IPO allotment status:
Open a demat account with Upstox to apply for the Flair Writing Industries Limited IPO
To apply for the Flair Writing Industries Limited IPO, you need to mandatorily have a demat account. A demat account helps you hold the shares you buy in a dematerialised format. If you don’t have a demat account yet, you can open one with Upstox by visiting our website or by downloading the app.
Here is a step-by-step guide on how to open a demat account with Upstox:
This is all it takes to open a demat account with Upstox. Easy and quick, right?
Upstox – trading app to apply for the Flair Writing Industries Limited IPO
Applying for IPOs with Upstox is extremely easy. The user-friendly interface and top-notch security make Upstox one of the leading trading apps in India.
You can apply for the Flair Writing Industries Limited IPO on Upstox, provided you have a demat account. As mentioned in the previous section, you can simply follow the steps to open a demat account with Upstox. The biggest advantage is that when you apply for an IPO using your Upstox account, the brokerage charges are zero.
In fact, courtesy of its robust features and minimal charges, Upstox is among the most preferred trading apps. Lakhs of Indians trust Upstox as it is a reliable trading platform that makes IPO applications easy.
Pre-applying for the Flair Writing Industries IPO means applying for this public issue before it goes live. Click here to pre-apply for the Flair Writing Industries IPO on Upstox.
You can pre-apply for the Flair Writing Industries IPO from 2023. Once the IPO goes live, you will receive a UPI mandate. Accept this to block the IPO application amount and successfully place your bid
You can apply on Upstox’s website and app, once the Flair Writing Industries IPO opens for the subscription.
The Flair Writing Industries IPO launch date is 22 November 2023. The Flair Writing Industries IPO will be open for subscription till 24 November 2023.
The Flair Writing Industries lot size is 49 shares and the minimum investment required is ₹14,112.
The Flair Writing Industries IPO price band is ₹288 – ₹304 per share.
The size of the Flair Writing Industries IPO is approx ₹593 crore.
You can place up to three bids for an application.
No, the bids have to be placed in one go. If you want to add an additional bid, then you would have to delete your application and re-apply.
If shares are allotted, then they will be credited to your demat account on 4 December 2023.
Flair Writing Industries shares will be on NSE and BSE.
Flair Writing Industries shares’ listing date is 5 December 2023.