Thanks to Shark Tank India, you might know who Aman Gupta is. But did you know that Aman Gupta forged a partnership with Sameer Mehta despite his family’s apprehension to launch one of the most popular homegrown audio brands – BoAt?
Since its inception in 2013, Imagine Marketing, which owns and operates the BoAt brand, has witnessed a meteoric rise. In fact, , as of September 2021, the company held a market share of 48% and 23% in India’s branded wireless hearables and smartwatch segments respectively.
Now, this fast-growing digital-first consumer products company is all set to sail into the equity markets through the IPO route.