Book Running Lead Manager (BRLM) plays an important role in the complete procedure of an Initial Public Offering (IPO). It is necessary to appoint a solid BRLM for a successful IPO.
Not only do they follow up in creating marketing strategies for the company’s IPO, but also manage and determine the pricing, compliance and success of the issue.
Points to remember:
An important responsibility of the BRLM is creating a book (during the book building process filled with potential investors and the prices they are willing to pay for the public shares). This helps in determining the price of the shares in the IPO.
The BRLM also functions as the centre point of all information related to the IPO process.