‘Who are you?’: Deepinder Goyal's job offer to X user over Zomato 'food rescue' suggestion creates buzz

Food delivery giant Zomato recently rolled out an innovative feature, 'Food Rescue', to combat food wastage caused by order cancellations. But it wasn’t just the initiative itself that captured attention—CEO Deepinder Goyal’s enthusiastic response to a suggestion from an X user has social media buzzing.

Time- or temperature-sensitive items like ice cream or smoothies will be eligible for Food Rescue.

Goyal took to X to announce the feature, explaining Zomato’s goals in reducing waste from the nearly 400,000 orders that get cancelled on their platform each month. The company is banking on Food Rescue to divert this would-be waste into the hands of hungry nearby customers.

“Zomato will not keep any proceeds (except the required government taxes). The amount paid by the new customer will be shared with the original customer (if they made payment online), and with the restaurant partner,” the 41-year-old entrepreneur posted on X.

"Food Rescue will show up on your home page automatically if there's a canceled order available for you to grab. Refresh the home page to check for any newly available orders which need to be rescued,” he added.

Several users gave feedback on the initiative and some of them got a reply from Goyal.

One X user, Bhanu, suggested measures such as restricting Food Rescue to orders with online payments only, setting proximity limits on cancellations, and limiting the number of cancellations per user.

Goyal was quick to acknowledge the value in Bhanu’s ideas and added that several of these checks were already built into the system.

“All this and more already in place. Good thinking, btw,” Goyal replied. Then, he asked, “Who are you and what do you do? Would love to know you more, and see if we can work together? :)”

The quick back-and-forth received a flood of likes and retweets, with many users applauding the Zomato CEO’s responsiveness.