Tata Group retains top position as India’s most valuable brand

Tata Group has retained its position as India’s most valuable brand in 2024. According to a report by Brand Finance, the Tata Group has seen its brand value grow by 9% to $28.6 billion.

Savio D’Souza, director of Brand Finance commented on Tata Group’s brand value and said that it has seen significant growth due to factors such as Indian Premier League sponsorships, aeronautical rebranding, and growing retail presence. Moreover, the group’s consistent efforts to improve societal well-being and ecological stewardship have set a benchmark.

The Tata conglomerate also has the highest Sustainability Perceptions Value at $4 billion.

Infosys came in at the second position as its brand value grew by 9% to $14.2 billion while HDFC claimed the third spot with a brand value of $10.4 billion.

Taj Hotels has achieved a Brand Strength Index (BSI) score of 92.9 out of 100 and an AAA+ rating for its brand strength, making it the strongest brand for the third consecutive year.

From a sectoral point of view, telecom companies like Jio, Vi, and Airtel's accelerated growth has resulted in the brand value of the sector growing by 61%. Meanwhile, the banking sector grew 26% on the back of structural reforms and regulatory improvements.

ICICI Bank saw considerable growth in its brand value as it jumped 33% to $4.5 billion while State Bank of India continued to be the second most valuable bank at $6.9 billion. Indian Bank was one of the fastest-growing Indian banking brands as its brand value surged 66% to $719 million.

In the metals sector, Tata Steel, JSW Group, Hindalco, and Vedanta have seen higher expansion due to a boost in infrastructure and manufacturing investments.

The report also stated that Raymond, Indigo, and Hexaware have seen decent performance in terms of their brand value. Zetwerk made a notable debut in the India 100 table as it secured the position of the second most valuable engineering brand at $543 million.