India's smartphone market grows 3.2% with 35 mn shipments in Q2

The Indian smartphone market grew 3.2% with 39 million units shipment in the second quarter of 2024, market research firm International Data Corporation said on Tuesday.

The market was led by Chinese smartphone maker Vivo with a 16.5% share in volume terms with its shipment growing by 6.7% on a year-over-year (YoY) basis, it said.

Apple led the super-premium segment, which are smartphones priced above ₹67,000 apiece with an 83% share followed by Samsung with a 16% share.

"Overall, Vivo continued to lead for the second consecutive quarter, with multiple launches across price segments through the Y series, mid-premium V series and flagship X Fold 3 Pro. Motorola registered the highest growth backed by product portfolio across price segments," the report said.

Xiaomi followed Vivo with 13.5% market.

Samsung slipped to the third sport with a 12.9% share as its shipment declined 15.4% on a YoY basis, according to the report.

Apple stood at the sixth spot with a 6.7% market share and a 24.2% increase in shipment on a YoY basis.

According to IDC Worldwide Quarterly Mobile Phone Tracker, the Indian smartphone market shipped 69 million smartphones in the first half of 2024.

In the premium segment, the price range above ₹50,000 to ₹67,000, Apple's share increased YoY to 61%, while Samsung's share increased to 24%, from 21% a year ago, the report said.

"The entry-premium segment (USD200 or about ₹16,700 to USD 400 or ₹33,500) is expected to see healthy growth, while the entry-level (sub-USD100) will remain challenged at least this year despite efforts around launching affordable 5G smartphones. Also, the marketing around GenAI smartphones will be more pronounced, amid heavy promotional activities around it," IDC, Associate Vice President, Devices Research, Navkendar Singh said.

The biggest growth segment in the overall smartphone market was the entry-premium segment which counts devices priced in the range of ₹16,000 to ₹33,500.

The segment's share increased to 30% from 22% and registered the highest growth of 42% on a YoY basis.

According to the report, 27 million 5G smartphones were shipped in the quarter, and the share of 5G smartphone shipments increased to 77%, up from 49% in the year-ago period, while 5G smartphone ASPs declined by 22% YoY to USD 293 or about ₹24,600.

Within 5G, shipments of the mass budget segment priced in the range of ₹8,000-₹16,700, grew by 2.5 times to reach a 45% share.