Incorporated in 2012, omnichannel company FSN E-Commerce Ventures’ Nykaa has redefined the way Indians shop for beauty products. The company was started by an ex-investment banker, Falguni Nayar, whose aim was to deliver beauty products to women, even in the remote corners of India. With the right investments in marketing and warehousing, their business grew. Today, Nykaa is a mostly online lifestyle-focused technology platform targeting Indian men and women. It sells around 100 products per minute. Its products range from luxury gowns to health supplements.
The offer for sale comprises shares of founders/promoters Falguni Nayar and Sanjay Nayar. They along with their respective family trusts own around 54.3%, which is about 25.3 crore shares.
Reasons for going public and objective of the IPO
The company is launching the IPO to raise funds. With the proceeds from the IPO, Nykaa will spend:
Shareholders of Nykaa
Following is the list of the top shareholders of the company.
From 2020 to 2025 Nykaa expects
Despite the pandemic, Nykaa’s total income rose 38% between FY20 and FY21
From a loss of ₹16.34 crore in the year 2020, Nykaa saw a profit of ₹61.94 crore in FY 2021
This was mainly due to the increase in revenue in operations from online shopping.
All in all, Nykaa is expected to benefit from the growing beauty, personal care and fashion industry and the over-popularity of digital media. However, only time will tell.