What’s in-stock for you on our revamped Upstox!

Blog | PRODUCT UPDATE

Something looks different.

Notice what’s changed? We’ll tell you.

At Upstox, we believe wealth expansion should be a basic right that everyone should have access to. Yet, very few have mastered the complex art and science of making investment decisions. Which is why, it has been our constant endeavour to empower everyone to invest confidently and independently. Over the last decade, our focus was towards making investing affordable and accessible to everyone. The journey has been incredible. Today, we’ve grown to 50 lakh+ customers with your trust, love and support. And, as we enter our next phase, we’d like to deliver more than affordability, accessibility and a trading-made-easy platform.

How do we do that? By investing in you.

Our latest and biggest innovation—the new Upstox app is the brainchild of years and years of research, planning, thinking and learning. To build it, we first got in touch with many of you to understand your needs, pain points, preferences and expectations better. We then worked with think-tanks to conduct extensive market research and studied various trends. We mapped your entire journey as a trader/investor and identified what you seek before, during and after placing a trade. Our research helped us identify 4 crucial elements that you need throughout your trading and investing journey—

 

🎓  Knowledge to learn and upskill

🪄  Tools to discover and pick trading opportunities easily

⚡️  Ease and swiftness in placing a trade

📰  Market insights to make informed entry and exit decisions.

 

We worked alongside a team of global experts to design a totally revamped, best-in-class investing and trading experience for you.

Building such a platform takes hearts, minds, souls and passion and to achieve it we’ve put our best foot forward, giving it our all, so we hope you like it.

What is the revamped Upstox app?

Let us give you a glimpse.

 

Now search, select and shortlist from 5000+ stocks, easily - with Smartlists and Smart Filters

 

Forget about ever forgetting your login credentials — with faster, secure logins using mobile number or biometrics

 

With just a toggle switch, switch between Intraday or Delivery order - With our smoother and swifter orders

 

Switching between too many apps and tabs for in-depth insights?  Now get daily market updates and real-time news all on one-app

 

Also, enjoy...

  • Expert educational videos to upskill your trading and investing knowledge
  • Advanced charting tools with an increased efficiency
  • Reports, corporate actions, trading alerts, notifications all under one platform
  • Help and guidance when you need it - contextual in-app help, chatbot, help-centre, how-to guides, 24/7 email and mobile support

 

Keeping in line with trends, we also gave ourselves a new identity to convey our vision better. Our new, modern, and sleek look in purple represents wealth, wisdom, and confidence. And the new logo represents an upward, and onward movement, symbolising transformation and conveying that this is just the beginning of what we have to offer.

 

At Upstox, there will always be more to look forward to…

 

So, stay tuned for:

  • An advanced options strategy builder to facilitate easy analysis of options
  • Basket orders to get margin benefits and place complex strategy orders
  • Margin trading facility to get leverage on Equity Delivery orders
  • Margin pledge to use Stocks as collateral to avail more margin for Intraday trading
  • Good Till Triggered (GTT) orders to place orders at a set price, valid for a year
  • Smartlists based on your own selected criteria and real-time data
  • A nudge feature and access to insights on your investments and trading behaviour

 

Some things are still the same, but better:

  • You can now track stocks on the app without signing in!
  • Enjoy instant fund transfers and now withdrawals too
  • Brokerage-free IPO investing, with a PRE-IPO option to invest in IPOs in advance

 

With the help of improved technology, and tools, information, nudges, and a revamped design, we’d like to enable you to become better traders and investors. We’d like to empower you with the confidence required to trade and we'd like to enhance your investing and trading knowledge to help you grow your wealth effortlessly.

 

Trade the old for the new, we promise we have a lot in-stock for you!



The new Upstox is available for download right now on Google Play Store,
with the iOS and web apps releasing soon. We cannot wait for you to try it out and let us know what you think.

I'd like to share something exciting with you ›
A message from our CEO, Ravi Kumar, on the new platform and rebrand
The story of Up ›
Read more about the rebrand
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