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  5. Maha Kumbh Mela 2025: Key sectors that could benefit from the world’s biggest religious gathering

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Maha Kumbh Mela 2025: Key sectors that could benefit from the world’s biggest religious gathering

Upstox
By Upstox News Desk

4 min read | Updated on January 07, 2025, 16:14 IST

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SUMMARY

More than 40 crore pilgrims and visitors from across the globe are expected to visit the historical city, which holds sacred importance for Hindus worldwide. The Mela is also set to generate employment for around 6 lakh people.

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Hotels to Tourism among key sectors likely to benefit from Maha Kumbh Mela 2025.

Hotels to Tourism among key sectors likely to benefit from Maha Kumbh Mela 2025.

Maha Kumbh Mela, the world’s largest religious congregation, will be held from January 13 to February 26 this year at Prayagraj in Uttar Pradesh. The most important spiritual gathering for Hindus, which falls every 12 years, is held at the confluence of the sacred Ganga, Yamuna and the mythical Saraswati rivers, known as Sangam.

More than 40 crore pilgrims and visitors from across the globe are expected to visit the historical city, which holds sacred importance for Hindus worldwide. The massive gathering of visitors from across the world is also expected to boost local businesses while bringing enormous opportunities for leading players across industries, especially travel, hospitality, and transport.

The UP government allocated around ₹2,500 crore in its last budget for various projects undertaken as part of the preparations for the Mahakumbh Mela. The total outlay for this grand occasion by both the state and central governments stands at around ₹7,500 crore for nearly 384 development projects.

In the previous Ardha (half) Mela in 2019, around 24 crore people visited the festival. This time, the government has increased the Mela ground to 4,000 hectares, up by 20% over 2019. The Mela ground has been divided into 25 sectors.

Around 1.6 lakh tents have been installed to accommodate visitors. The number of pucca ghats has been increased to nine from four earlier. Additional power infrastructure, water supply network and rail and bus transportation systems have been created to meet the requirements during the festival period.

Kumbh Mela 2025 set to boost these sectors

In addition to its religious significance, the Kumbh Mela is set to boost the economy as well. According to reports, the Kumbh Mela generated business of ₹1.2 lakh crore in 2019, while the Maha Kumbh Mela held in 2013 generated revenues of ₹12,000 crore.

The government is expected to gain additional revenue from various avenues, like local parking taxes. Businesses have also geared up to benefit from this year's largest congregation of pilgrims. Reports suggest that companies have lined up an expenditure of ₹3,000 crore to grab devotees' attention during the Mela.

Major players in tourism and hospitality, transportation, FMCG, event management, and other sectors are set to benefit from the festival. The mela is also set to generate employment for around 6 lakh people.

Indian Railways is running around 13,000 trains, including 3,000 special trains for the Kubha Mela. Around two crore passengers are expected to reach the Maha Kumbh by train.

Here is a list of sectors that are expected to remain in focus due to the Kumbh Mela:

Tourism sector

Stocks related to the tourism sector are set to gain from the Mela. Stocks such as Thomas Cook, EaseMyTrip, Yatra, Rate Gain and Genesys are likely to remain in focus.

Hospitality

Hospitality players, mainly those with exposure to the Praygraj market, will remain in focus. Hotel players like Indian Hotels Company, which has a property Taj Ganges, are likely to gain from the world’s largest religious congregation. Other cities of Uttar Pradesh are also expected to see the spillover of tourists benefiting leading hotel players.

Railways

IRCTC, which opertes Indian Railways ticketing service is set to gain from a pickup in the number of passengers.

Aviation

InterGlobe Aviation Ltd, which owns Indigo Airlines, is also likely to see traction during the Kumbh Mela period.

FMCG stocks

FMCG shares like HUL, Britannia, Nestle India, Tata Consumer, and Dabur India are expected to see higher sales during the event, which is likely to impact share prices.

Security services providers

Security services providers like Security and Intelligence Services India and Allied Digital will also remain in focus.

About The Author

Upstox
Upstox News Desk is a team of journalists who passionately cover stock markets, economy, commodities, latest business trends, and personal finance.

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