UltraTech Cement shares in focus as Aditya Birla Group launches ₹1,800 crore wires business

Marking the group’s fourth new business foray in three years, the wires and cables business names Ultravolt will be the second largest player in the wires segment by capacity, the company said.

Housed under UltraTech Cement, the business aims to build a scaled national brand and become one of the top two players within five years.

“We are venturing at pan India scale rather than testing the market region by region. Our plan is to reach more than one lakh retailers and further activate availability through over 5,000 UltraTech Building Solutions (UBS) outlets. An ambitious rollout across more than 500 districts and 6,000 pin codes to begin with, reinforces our commitment to growth and innovation,” said Dilip Gaur, Director, Ultravolt.

Gaur further said the company’s manufacturing facility, network of more than 20 warehouses and extensive channel connect provide a strong platform to scale. He added that UltraTech’s relationships with individual home builders, contractors, real estate developers, and EPC companies, along with its pan-India distribution footprint, would support its aim to build through quality, technology, service and channel partnerships.

UltraTech’s entry in the wires and cables market extends its participation in the construction value chain beyond grey cement, ready-mix concrete, building products, and white cement, consistent with its stated Building Solutions strategy. It also enables the firm to participate in the growing opportunity around home building, infrastructure and electrification.

The business is anchored by a new manufacturing facility at Jhagadia in Bharuch district, Gujarat. The company expects the strategic location of Gujarat to facilitate efficient distribution and logistics operations, thereby strengthening Ultravolt’s ability to serve markets across India.

Kumar Mangalam Birla says

Aditya Birla Group Chairman Kumar Mangalam Birla said that wires and cables are becoming central to India’s next phase of development, with the sector positioned at the intersection of urbanisation, electrification and digitisation.

He said the group’s distinctive advantage comes from its deep understanding of the product, its underlying components and the adjacent ecosystems.

“In recent years, successful new business creation has itself become a core part of the Group’s DNA and an important source of differentiation for the group. I increasingly see the Aditya Birla Group as providing the platform and engine for new bets,” said Kumar Mangalam Birla, Chairman, Aditya Birla Group.

Further, the business is also building an innovative electrician-engagement programme focused on product knowledge, safety and installation standards. The programme has already boarded more than 1,600 electricians pre-launch and aims to train more than 40,000 electricians over the coming year under the Skill India programme with ESSCI.

On Thursday, UltraTech Cement shares settled at ₹11,275 apiece on the National Stock Exchange, falling 1.04%. As of September 3, 2026, the company has a total market capitalisation of ₹3.32 lakh crore.