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3 min read | Updated on July 06, 2026, 11:57 IST
SUMMARY
The jewellery firm said it remains on track to add another 12-15 stores over the remaining three quarters of the current financial year.
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From the beginning of the year, Senco Gold shares have gained over 6%. | Image: sencogoldanddiamonds.com
Senco Gold shares surged as much as 6.8% to touch an intraday high of ₹348.50 apiece on Monday, July 6, after the jewellery firm said Q1 FY27 delivered robust revenue and same-store sales growth (SSSG) growth, supported by a favourable festive calendar and the onset of the summer wedding season.
The company’s performance held firm despite Adhik Maas and the customs duty increase from 6% to 15%. Further, its trailing 12-month sales reached approximately ₹9,660 crore level.
Senco said its standalone revenue grew around 60% year-on-year (YoY) for the quarter ended the first quarter of FY27, while retail revenue increased 48% and SSSG stood at 38%, supported by festive demand during Akshaya Tritiya, Poila Baisakh, Baisakhi, Bihu and the summer wedding season.
Meanwhile, old gold exchange contributed to ~43% of total sales in Q1 FY27.
“Q1 FY27 delivered another quarter of robust growth across our business, building on the momentum established over FY26,” Senco Gold said.
The jewellery maker stated that gold prices remained elevated on a year-on-year (YoY) basis, although they declined sequentially due to geopolitical developments. The company noted that domestic prices reflect the impact of a 9% increase in customs duty, the benefits of which are expected to be realised over Q1 and Q2.
However, it added that this would be partially offset by price declines, given the current hedging level of around 50%. “Considering the heavy discounting of gold prices during the quarter, the full benefit of the custom duty rise will put pressure on the Q1 margin, complemented by the impact of the custom duty rise,” the company added.
The jewellery retailer said it remains on track to add another 12-15 stores over the remaining three quarters of the current financial year.
The company opened three company-owned and company-operated (COCO) stores, four franchise outlets and one Sennes showroom during the quarter, even as it closed one outlet, resulting in a net addition of seven stores. The company indicated that future expansion will focus more heavily on the franchise model.
“Q2 FY27 is expected to be seasonally softer, while consumer demand will be driven by monsoon and festivals like gold booking for Q3. Our focus will remain on inventory optimisation, lightweight and 9K collections, and margin protection,” Senco Gold said about the future outlook.
From the beginning of the year, Senco Gold shares have gained over 6%. Over a month’s time, the stock has slipped 2%, while it has climbed more than 5% in the last six months.
At 11:48 AM, Senco Gold shares were seen at ₹338.8 apiece on the National Stock Exchange, rising 3.91%.
Shares of the company had touched their one-year high of ₹404.85 apiece on September 8, 2025, while their 52-week low of ₹276 was hit on March 30, 2026.
Senco Gold has a total market capitalisation of ₹5,527.92 crore as of July 6, 2026, according to data on the NSE.
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