Unicommerce, Urban Company shares jump on expanding partnership to UAE and Saudi Arabia; key details

According to a regulatory filing, Urban Company’s Middle East arm has partnered with Unicommerce to power its e-commerce operations across Saudi Arabia and the UAE.

“As Urban Company expands its footprint across the Middle East, it will leverage Unicommerce's flagship platform, Uniware, to manage its inventory and fulfilment operations that support its at-home service ecosystem,” the filing read.

The platform will help Urban Company maintain real-time visibility of inventory and route orders for service kits and consumables intelligently to ensure reliable deliveries to service professionals across the region, it stated.

Uniware will serve as the central platform to power Urban Company’s supply chain, helping improve stock accuracy, enabling faster replenishment of products and coordinating fulfilment across locations.

The partnership builds on a successful relationship between the two companies in India, where Urban Company uses Unicommerce's technology to manage its e-commerce operations, the company added.

Commenting on the partnership, Kapil Makhija, Managing Director & CEO, Unicommerce, said: "As brands expand into new markets, they need technology that scales seamlessly while simplifying operational complexity. We are pleased to extend our partnership with Urban Company to Saudi Arabia and the UAE, supporting their international growth journey. Our focus is to help businesses automate complex backend operations so they can concentrate on delivering great customer experiences.”

Unicommerce is a leading AI-first e-commerce enablement Software-as-a-Service (SaaS) platform that enables end-to-end management of e-commerce operations for brands, marketplaces, and logistics service provider firms.

“The Middle East is an important growth market for us, and operational excellence is key to delivering a reliable experience for our customers. Having seen the value of Unicommerce's platform in India, we are pleased to extend our partnership to serve customers across Middle East’s fastest-growing markets. Uniware will help us simplify our operations and build a scalable fulfilment backbone for our growing business,” Nitesh Agarwal, SVP - Middle East at Urban Company, stated.

Here is how the stocks were performing on August 20

Shares of Unicommerce Esolutions advanced as much as 4.2% to hit an intraday high of ₹90.49 per unit on the National Stock Exchange (NSE) on Thursday, August 20, compared with Wednesday’s closing price of ₹86.83 apiece.

At around 11:05 AM, the scrip was trading 2.71% higher at ₹89.18 per equity share. It has fallen more than 2% in the past week but gained 3% over the month. On a year-to-date (YTD) basis, it has declined 25%.

While the stock hit a 52-week high of ₹155.80 per unit on September 4, 2025, it touched a year’s low of ₹78.51 per equity share on March 30, 2026.

The stock of Urban Company rose as much as 1.9% to hit the session’s peak of ₹150.70 per equity share on August 20, as against the closing price of ₹147.83 apiece in the previous session.

At the time of writing, the scrip stood at ₹148.71 per unit, up by 0.60%. It has climbed 5% in the past week and 11% over the month.

While the shares reached a 52-week high of ₹201.18 apiece on September 22, 2025, they hit a year’s low of ₹100.70 per unit on March 4, 2026.