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Wedding season expected to bring ₹6-lakh-crore boom; check top stocks to watch out for

Upstox

4 min read | Updated on December 02, 2024, 20:19 IST

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SUMMARY

As many as 47 auspicious days have been marked during the October-March period for weddings which is more than three times seen in the first half of the FY 2024-25. There are an expected 48 lakh marriages in October-December alone which could generate business of around ₹6 lakh crore for segments ranging from jewellery, apparel, fashion accessories and FMCG goods, among others.

According to reports, around 35 lakh marriages in October-December of 2023 generated a business of ₹4.25 lakh crore

According to reports, around 35 lakh marriages in October-December of 2023 generated a business of ₹4.25 lakh crore

The wedding season has already kicked in and businesses across sectors are hopeful of a revival in the second half of the current fiscal (H2FY25) after a muted run so far. Several companies are expected to benefit from fat Indian weddings, known for pomp and splurging, which may extend up to the first quarter of the next financial year.

As many as 47 auspicious days have been marked during the October-March period for weddings, which is more than three times seen in the first half of the FY 2024-25.

There are an expected 48 lakh marriages in October-December alone which could generate business of around ₹6 lakh crore for segments ranging from jewellery, apparel, fashion accessories and FMCG goods, among others, according to a report by the Confederation of All India Traders (CAIT). After a short gap, the weddings will pick up from mid-January onwards.

According to reports, around 35 lakh marriages in October-December of 2023 generated a business of ₹4.25 lakh crore for wedding-related goods.

Experts believe that such high spending would benefit wedding goods-related stocks too like jewellery, liquor and FMCG companies. Here is a list of sectors and stocks that are likely to remain in focus amid the fat wedding season.

Jewellery

According to reports, bridal jewellery accounts for around half of the jewellery sales in the country. The following stocks are likely to remain under focus.

Titan

Tata Group’s jewellery and watch retailer owns jewellery retail brands like Tanishq, Zoya and Mia by Tanishq. Its watches and wearables and fashion accessories segments would also remain under focus in the wedding season. Titan shares have underperformed in 2024 so far, trading down around 13%.

Kalyan Jewellers

Kalyan Jewellers is an international jewellery manufacturer and retailer. With more than 150 showrooms across 21 states in India and in the Middle East, the company is likely to gain from jewellery demand during the wedding season. The stock has given returns of around 95% in 2024 so far.

Apparel and travel

Retail shares related to apparel, traditional wear, luxury goods, and home decor are likely to benefit due to increased spending by families during the wedding season.

Sai Silk

Sai Silks is a leading ethnic and bridal wear player that owns the Kalamandir brand. The stock has performed poorly in 2024 so far with overall negative returns of around 44%.

Vedant Fashions

Vedant Fashions owns the Manyavar brand which is known for wedding apparel like bridal collections, sherwanis and ethnic wear. The stock has given returns of around 6% in 2024 so far.

Arvind Fashions

Leading apparel maker Arvind Fashions offers premium brands like US Polo, Arrow and Flying Machine. The stock has given returns of around 35% in 2024 so far.

Safari Industries (India) Ltd

Safari Industries (India) is a leading luggage, travel bags and accessories manufacturer. The company is likely to benefit from wedding-related purchases. The stock has given returns of around 27% in 2024 so far.

Paint companies

Leading paint producers Asian Paints, Berger Paints, Grasim Industries, Akzo Nobel India and Indigo Paints are likely to remain under focus in the ongoing wedding season up to March.

FMCG

Wedding season also drives up demand for FMCG products due to large gatherings. FMCG shares such as Hindustan Unilever, Marico, Britannia, Colgate and Nestle are likely to remain under the focus in the season. The NIFTY FMCG index has remained under pressure in 2024 so far declining more than 2% this year.

Alchoholic beverages

Liquor stocks such as United Breweries and United Spirits, Radico Khaitan, Tilaknagar Industries and Allied Blenders and Distillers will remain under investors’ radar for potential gains during the wedding season.

Hotels

The Indian Hotels Company Ltd which owns hotels, resorts, palaces and spas across India, and Lemon Tree Hotels with a portfolio of properties for midscale and economy travellers are likely to gain from the wedding season demand.

The hospitality sector sees strong demand due to a rise in domestic weddings and destination celebrations as families and guests seek affordable options.

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Upstox
Upstox News Desk is a team of journalists who passionately cover stock markets, economy, commodities, latest business trends, and personal finance.

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