Infosys shares rise as it partners with German media group to launch AI-powered editorial engine

In a regulatory filing, the IT firm said that, along with Handelsbatt Media Group, it has launched Editorial Link Intelligence (ELI), which leverages Infosys Aster, an AI-amplified marketing suite.

The editorial recommendation engine was developed exclusively for Handelsblatt and WirtschaftsWoche. It has been designed to elevate digital journalism by delivering “enhanced storytelling and driving deeper reader engagement”.

The launch of ELI marks a key milestone in Infosys’ three-year collaboration with Handelsblatt as its official AI & Digital Innovation Partner, the filing read.

Infosys stated that ELI was designed to help modernise Handelsblatt and WirtschaftsWoche editorial operations and deliver more context-rich content experiences to its diverse reader base.

Developed by Wongdoody, Infosys’ human experience agency, the solution analyses article content and metadata to “intelligently” recommend internal links that enhance narrative depth and reader navigation.

As per the company, ELI has been seamlessly integrated into Handelsblatt and WirtschaftsWoche content infrastructure, and will enable editors to “enrich stories” without interrupting their workflow, it stated, adding that it will free up time for “qualitative reporting, research, and analysis”.

“The impact of ELI spans the entire publishing ecosystem,” Infosys said, adding that for editorial teams, it will streamline link curation and improve operational efficiency.

For readers, it will create a more immersive and intuitive journey through complex topics, it said.

“For publishers, it drives measurable outcomes - boosting engagement, increasing time spent on the site, and reinforcing the value of trusted journalism in a competitive digital landscape,” it added.

Commenting on the development, Christian Herp, Chief Product Officer, Handelsblatt Media Group, said: “Editorial Link Intelligence we developed together with Infosys, creates direct value for our editorial teams through the targeted use of AI. By integrating the tool into our content management system, it supports journalists in identifying and linking relevant content. In this way, we are sustainably enhancing the user experience and increasing customer satisfaction.”

Editorial Link Intelligence will help the Handelsblatt Media Group provide readers with more context and relevant related content on a given topic, giving them better guidance and orientation, said Charlotte Morré, Member of the Editorial Board, Handelsblatt.

“What is equally important to us, however, is that the final review and editorial control of this content remain firmly with our newsroom colleagues. In this way, the solution strengthens the quality of the digital user experience while giving our teams more time for research, analysis, and exclusive stories,” Morré stated.

Commenting on the development, Ashiss Kumar Dash, EVP and Services, Utilities, Resources, Energy & Enterprise Sustainability at Infosys, said that by combining Infosys’ expertise with Handelsblatt’s editorial excellence, they are creating a “blueprint for the future of intelligent storytelling”.

“Editorial Link Intelligence leverages Infosys Aster’s strengths in creating impactful digital experiences and demonstrates how AI can amplify journalistic craft, not by replacing human judgment, but by enriching every article with deeper context, smarter navigation, and more relevant insights. This technology ultimately helps readers engage with complex topics more intuitively and meaningfully, while giving Handelsblatt and WirtschaftsWoche a clear competitive edge in delivering the most contextual, high-quality business journalism in the market,” Dash added.

Infosys stock performance

Shares of Infosys advanced as much as 6.35% to hit an intraday high of ₹1,278.90 apiece on the National Stock Exchange (NSE) on Tuesday, June 2.

At around 1:38 PM, the scrip was trading 5.11% higher at ₹1,263.90 per equity share.

The stock rose 8% in the past week and 7% over the month. However, on a year-to-date basis, it has fallen 22%.

While the share hit a 52-week high of ₹1,728 per unit on February 3, 2026, it touched a year’s low of ₹1,089 on May 14, 2026.

Infosys has a total market capitalisation of ₹5.13 lakh crore as of June 2, 2026, according to data on the NSE.