HUL shares jump 5%: Is FMCG stock coming out of the woods? Here's what key fundamental and technical triggers suggest

Shares of Hindustan Unilever traded nearly 5% higher on Friday after the company announced a managerial change on Thursday evening. The exchange filing said Priya Nair will be replacing Rohit Jawa as the new CEO and MD of Hindustan Unilever for the next five years. Rohit Jawa step down as CEO and MD on July 31, 2025, to pursue the next chapter in his personal and professional journey, the FMCG major said in a statement.

Priya Nair, who was previously heading Beauty & Wellbeing, will now be the first woman CEO and MD of the FMCG behemoth. The managerial change cheered investors' sentiment as the company was grappling with multiple headwinds, which proved to be a roadblock for the company. The company struggled with low single-digit volumes across the segments, which led to nearly 2% growth in FY25 sales at ₹60,680 crore.

Fundamental triggers

The Indian FMCG space is undergoing dynamic changes across segments through changing consumer behaviour and demand patterns. Primarily, three key trends are being witnessed in the Indian FMCG space

Management changes and tweaking of business strategies to address the current changing dynamics of the FMCG industry have improved investor confidence. HUL’s shares have seen renewed momentum with the share price rising nearly 10% in July and 17% from its 52-week low hit in March 2025.

Technical triggers

On technical charts, Hindustan Unilever’s share price has crossed crucial long-term moving averages of 200 EMA and 100 Weekly moving average on daily and weekly charts. This further bolstered investor confidence in the company’s share price.

In addition, changing tax structure, robust monsoon and rate cuts are also key triggers that could boost overall business and FMCG industry confidence going forward. Despite the renewed momentum, all eyes will remain on Q1FY26 earnings and the management commentary for the coming quarters.