Dhanteras 2025: Jewellery stocks Senco Gold, Titan, Kalyan Jewellers in spotlight this week

Gems and jewellery firms see heightened attention during the festive season, with gold purchases peaking around Dhanteras due to its auspicious significance in India.

This year, Dhanteras will be celebrated on October 18. This marks the beginning of the Diwali festival, a significant occasion for purchasing gold and jewellery, which often leads to a seasonal boost in the stock prices of companies in the gold and jewellery sector.

Gold prices have been hitting record highs in the past few weeks following volatility in the currency market and global economic uncertainties. The yellow metal has delivered better returns to investors compared to the benchmark indices in 2025. So far this year, gold prices have risen by over 40%, while NIFTY50 and SENSEX rose 6.5% and 5.09% during the same period.

Despite the surge in gold prices, jewellery companies remain in focus during the festive season, rolling out discounts on making charges to lure buyers. Dhanteras often drives higher demand for gold and jewellery, providing a seasonal boost to related stocks.

Stocks of jewellery firms like Titan Company, Kalyan Jewellers, Senco Gold and PC Jewellers will be in the spotlight during the week.

The company said it has built up inventory with a diverse mix of festive and bridal collections and expects Q3 to be the strongest quarter of the year, driven by major festivals such as Dhanteras, Diwali and the peak wedding season.

Here is what analysts said about gold and silver demand

Tata Mutual Fund in a report said that gold prices may consolidate around a broad range of $3,500-$4,000/oz over the short term, as the world digests US tariff policy changes along with heightened geopolitical risks and elevated US growth concerns.

“Investors may remain invested and look for accumulation on any decline in the prices triggered by short-term cyclical factors. We believe that the overall market environment is going to be favourable for a strategic allocation in gold as a long-term investment in a portfolio, considering its hedge against inflation, geopolitical uncertainty and currency depreciation,” the report said.

“As incremental flows come to the gold and silver, investors may consider allocating gold and silver in a 50:50 ratio, as silver too looks attractive and gold is a strategic asset,” it further stated.

Meanwhile, while all eyes have been on gold’s record rally, silver has quietly delivered one of its most spectacular performances in decades. Silver is also among the most purchased metals during Dhanteras.

Starting the year at just $28.92 per ounce, silver had skyrocketed to over $46 per ounce by late September, marking a gain of nearly 61%.

Tata Mutual Fund in a separate report said, “We believe strong investment demand, a large silver supply deficit and Fed cuts may continue to support silver prices over the medium to long term for a three- to five-year horizon.”

The fund house also expects silver may outperform gold in the medium term with a favourable gold/silver ratio, recovery in developed economies, strong industrial demand especially from China, and global supply deficit projections.

India’s year-round festival calendar peaks with celebrations like Ganesh Chaturthi, Navratri, Durga Puja, Dussehra, Diwali, Chhath and Bhai Dooj, followed by Christmas and New Year in December-January.