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  1. Cupid stock enters BSE Group ‘A’ category; shares rally 96% YTD on strong performance

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Cupid stock enters BSE Group ‘A’ category; shares rally 96% YTD on strong performance

SUMMARY

Cupid shares declined over 3% after investors booked profits post the company's entry into the BSE Group 'A' category, after a stellar rally with 96% gains on a YTD basis.

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Cupid announced the reclassification move from BSE Group B to BSE Group A on Saturday, July 11. | Photo: Shutterstock

Cupid announced the reclassification move from BSE Group B to BSE Group A on Saturday, July 11. | Photo: Shutterstock

Cupid shares today: Personal care firm Cupid shares dropped over 3% during the trading session on Monday, July 13, as investors focused on booking their profits after a stellar share price rally this year with the company entering the BSE Group ‘A’ category, as per the latest update due to an exchange reclassification move.
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After BSE’s periodic review of its listed entities, the exchange decided to reclassify Cupid’s stock from BSE Group ‘B’ to BSE Group ‘A’, which is expected to increase the visibility of the company to a wider base of domestic and foreign investors.

“Cupid is pleased to announce that its equity shares have been reclassified from BSE Group ‘B’ to BSE Group ‘A’ by the Bombay Stock Exchange (BSE) pursuant to the Exchange’s periodic review of listed companies,” the company informed the stock exchanges.

Shares of Cupid dropped 3.4% to their intraday low of ₹205.10 during the morning trading hours on Monday’s market, compared to ₹212.4 at the previous stock market close, as per NSE data.

What does a Group 'A' upgrade mean for Cupid?

With Cupid shares upgraded to the BSE Group ‘A’ category, the company is now expected to witness higher visibility among domestic and international investors, which will in turn fuel the overall volumes of the stock.

This upgrade will also improve accessibility for institutional investors who actively participate in highly liquid listed securities in the stock market.

Cupid will witness continued trading under the normal rolling settlement mechanism, which will also support efficient price discovery and market liquidity of the stock. The key focus will remain on governance, transparency and regulatory compliance.

An upgrade to Group ‘A’ stock category will increase the liquidity, trading leverage, and overall institutional capital involvement, while safeguarding the stock against any manipulation due to the massive capital requirements in the rounds.

What are the requirements for a Group A upgrade?

To upgrade to a BSE Group A stock, the company first needs to be listed for a minimum period of 3 months, with only an exception for the merged/demerged/capital restructured companies.

The company stock has to be traded for a minimum of 98% of the trading days in the last three months.

The stock has to have a minimum non-promoter holding of 10% as per the shareholding pattern of the most recent quarter. However, this requirement will not be applicable to PSU stocks.

According to the official data, the weightage of 75% and 25% is given to ranking on three-monthly average market capitalisation and traded turnover, respectively, to arrive at the final ranks.

The exchange selects only the top 200 companies under the Group A category.

Earnings support

The share price rally this year was also driven by the strong financial performance of Cupid in the quarterly results, as the personal care company clocked in robust revenue growth with healthy margins.

In the Q4 results, Cupid’s net profits jumped 215% to ₹36.26 crore, from ₹11.51 crore in the same period a year ago. The company’s revenue from core operations surged 112% to ₹119.96 crore, from ₹56.48 crore in the same period a year ago.

Looking ahead towards the upcoming Q1 results, Cupid expects its revenues to cross ₹150 crore in the June quarter of the financial year ending 2026-27, according to an exchange filing.

“Driven by this exceptional start to the financial year and improved visibility across international & domestic markets, the management has revised its FY27 revenue outlook upward by a minimum of 10%,” the company informed the stock exchanges.

The revenue outlook for FY2027 has been revised to more than ₹660 crore, compared to ₹600 crore in the company’s earlier forecast.

Shares rally 96% YTD

Cupid shares have delivered more than 8,214% returns to investors in the last five years, over 8,248% gains in the last three years, and more than 770% returns in the last one year period, according to NSE data.

On a year-to-date (YTD) basis, the company shares have gained 96.43% in the current calendar year, and are up 29% in the last one-month period. However, the exchange data also showed that Cupid shares were trading 3.2% lower over the last five market sessions.

Shares of Cupid have surged to their 52-week high of ₹226 on July 8, 2026, while the 52-week low was at ₹21.65 on July 10, 2025.

The personal care company’s market capitalisation (m-cap) was at ₹28,180 crore as of the trading session on Monday, July 13, 2026, according to NSE data.

Disclaimer: This article is purely for informational purposes and should not be considered investment advice from Upstox. Please consult with a financial advisor before making any investment decisions.

About The Author

Anubhav Mukherjee
Anubhav Mukherjee is a business journalist with experience at leading financial news platforms. He writes on a wide range of topics, including equity markets, corporate developments, company earnings and commodities. He holds a Post-Graduate Diploma in Business & Financial Journalism by Bloomberg from the Asian College of Journalism.

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