RBL Bank launches LUMIERE and NOVA credit cards: Features, membership fees, and other details here

RBL Bank has launched two premium credit cards, LUMIERE and NOVA, targeting India’s growing base of high-net-worth individuals. The bank said the cards are designed to serve a young, urban and globally aware customer base that prioritises experiential luxury.

The cards are both ‘metal credit cards’, a variant that’s popular for its luxury and exclusivity. These cards are viewed as both an accessory and a status symbol, and are recognized for their durability and premium benefits.

LUMIÈRE Credit Card

LUMIÈRE Credit Card is an invitation-only metal card with an annual membership fee of ₹50,000. The 18-gram metal card will be offered to a select group of customers, and will offer privileges including travel benefits, ‘rare experiences to exclusive memberships’ and sustainability-led initiatives, RBL Bank said in a release on November 17.

The card is suitable for customers who want premium travel and lifestyle benefits. “The 18-gram metal card has been crafted exclusively for the discerning customer, keeping in mind their lifestyle and tastes,” the bank said.

On RBL Bank’s website, you can ‘express your interest’ in this invite-only card and get to know more about the card.

NOVA Credit Card

NOVA Credit Card is a metal card that targets customers who seek higher rewards, lifestyle privileges and experiential benefits. The card’s annual membership fee is ₹12,500.

• 6% value back on every flight and hotel booking
• 10% discounts at fine dining restaurants
• 4 complimentary golf rounds and 12 complimentary golf lessons every year
• Welcome gift: Gift card worth ₹12,500 from Taj Experiences or Luxe Gift Card
• A gift card worth ₹10,000 on spending ₹3 lakh or more in a calendar quarter
• 12 reward points for every ₹200 spent on flight and hotel bookings
• 2% lower foreign transaction fee
• Complimentary access to 12 domestic airport lounges and 12 international airport lounges, along with 4 guest visits outside India
• 4 reward points for every ₹200 spent on any purchase (Exclusions: fuel and auto, utilities, insurance, quasi-cash, real estate/rental, wallet/service providers, government services, contracted services, cash, miscellaneous, Bills2Pay, EMI)

Customers can also convert their reward points into airline miles, allowing them to use those miles to purchase flight tickets.

“We have always aimed to create exceptional experiences for our customers, and these premium cards are crafted for those who seek exclusivity and sophistication in every aspect of life. With the two launches, we are creating a premium ecosystem, offering privileges that go beyond conventional luxury. Redefining sophistication, these cards blend cutting-edge benefits with timeless luxury for the modern connoisseur,” said Head of Credit Cards at RBL Bank, Bikram Singh Yadav.

What are premium credit cards?

Premium credit cards are high-end cards with exclusive benefits like airport lounge access, higher rewards and other luxury perks offered to high-income individuals with strong credit. They come with higher annual fees and usually have higher credit limits. Financial institutions introduce these cards for a customer base that prioritises experiential luxury.

Experiential luxury is luxury that’s focused on unique, immersive experiences; it’s about creating memorable experiences that blend entertainment and shopping. Credit card companies aim to drive sales with these high-end credit cards by engaging with customers on an emotional level.

“The number of high-net-worth individuals in India is expected to grow significantly, creating a larger consumer base for luxury products and experiences. The new launches will help RBL Bank further its reach in this rapidly expanding segment. With these cards, the Bank will help curate extraordinary experiences for a segment driven by rising high-net-worth individuals, increased urbanization, and a globally aware young consumer base prioritising experiential luxury,” RBL Bank said.