Homebuyers prefer ₹90 lakh to 1.5 crore homes, 3BHKs most sought-after: Survey

Indian homebuyers are showing a growing preference for larger homes and higher-value properties, with the ₹90 lakh to 1.5 crore segment emerging as the most preferred budget bracket, according to the ANAROCK Consumer Sentiment Survey – H1 2026. The survey covered 8,320 respondents aged 23-77 years across 14 cities.

About 34% of respondents said they preferred homes in the ₹90 lakh to 1.5 crore range, followed by 27% opting for properties priced above ₹1.5 crore. The preference for larger configurations is also strengthening, with 48% of respondents choosing 3BHKs. Another 38% preferred 2BHKs, while demand for 4BHK and larger homes has risen to nearly 5%, from around 3% in H1 2024.

“The H1 2026 findings clearly point towards a continued premiumisation of housing demand,” said Anuj Puri, Chairman, ANAROCK Group. “The strong preference for 3BHKs, coupled with growing interest in higher budget segments and 4BHK-plus homes, indicates that buyers continue to prioritise space and quality despite the higher ticket sizes involved.”

The preference for 3BHKs was highest in Ahmedabad at 57%, followed by Chennai and Delhi-NCR at 53% each, and Hyderabad at 52%.

At the same time, rising prices remain a concern for buyers. Around 65% of respondents said they were at least moderately worried about the recent price surge. However, 44% still plan to proceed with their purchase, while 38% may delay their decision.

“Importantly, this trend is being led by end-users, suggesting that larger homes are increasingly being viewed as a long-term lifestyle and value proposition rather than mere premium purchases,” Puri said.

End-use continues to drive housing demand

Despite the growing investment orientation around residential real estate, end-use remains the dominant purchase motive. 68% respondents are buying homes for self-use, compared with 32% for investment. This indicates that the demand for larger homes is being driven substantially by genuine housing requirements rather than speculative buying.

These finding indicate that buyers increasingly view their home as a long-term financial asset alongside its end-use value.