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Top 7 Gold buying mistakes to avoid this Dhanteras, Diwali

Upstox
By Upstox News Desk

2 min read | Updated on October 17, 2025, 06:44 IST

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SUMMARY

In the excitement of the festival and the glitter of gold, we likely overlook some crucial things. This article lists some gold buying mistakes which buyers/investors must avoid this Dhanteras, Diwali

gold buying mistakes

Avoid these mistakes while buying gold on Dhanteras, Diwali this year. | Image: Shutterstock

Gold buying mistakes: The yellow metal has been shining brighter than ever, delivering over 50% returns in just a year. With Dhanteras, Diwali around the corner, many of us are drawn to the age-old tradition of buying gold, not just as an investment, but as a symbol of prosperity and blessings.
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But in the excitement of the festival and the glitter of gold, we likely overlook some crucial things.
Seven Gold buying mistakes to avoid this Dhanteras, Diwali
Mistake No.1
Buying non-hallmarked jewellery: Many people forget to check the BIS hallmark. You might think you are buying 24K or 22K gold, but it could be much less, and you won’t even know about the purity until you try to sell or exchange it later.

So, no matter how reputed the jeweller is, always ask: “Is this BIS hallmarked?”

You can check that yourself too, look for the BIS hallmark on gold jewellery, it includes the BIS logo, purity (like 22K916), a testing centre code, and the jeweller’s ID.

You can also verify it using the BIS Care app for extra peace of mind. (For details on how to verify it, read our article here)
Mistake No.2

Ignoring making charges: Many buyers focus only on gold rates, but forget that making charges can add 8%–25% (or more) to the final price.

Mistake No. 3

Falling for discounts: Huge discounts or zero-making-charge offers can be tempting. So stay cautious and don’t fall into the trap.

Mistake No. 4

Not comparing prices: Gold prices can vary from one jeweller to another due to differences in making charges, purity, and brand premiums. By not comparing, you might end up overpaying for the same piece.

Mistake No.5

Forgetting the resale value: Many buyers focus only on the design and price, but don’t think about how much they will get back if they sell.

Not all jewellers buy back gold, and some deduct making charges or offer lower rates. Always ask about the resale policy before buying.
Mistake No.6

Investing in unregulated digital platforms: Digital gold may seem convenient, but buying from unregulated or unknown apps can be risky.

Mistake No.7
Not matching your gold purchase to your financial goals: Buying gold just because it's the festive season or others are buying, so you want to buy as well, isn’t always wise. If you are investing, focus on purity, resale value, and long-term returns.zero-interest-charge
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About The Author

Upstox
Upstox News Desk is a team of journalists who passionately cover stock markets, economy, commodities, latest business trends, and personal finance.

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