Tata Motors records highest-ever monthly sales at 60,907 units in September; check sales numbers

Tata Motors on Wednesday, October 1, reported a 47% year-on-year (YoY) increase in its passenger vehicles (PV) sales to 60,907 units in September, marking the company’s highest-ever monthly PV sales.

In the corresponding month a year ago, its monthly PV sales stood at 41,313 units.

The sharp upswing in demand during September 2025 was supported by the rollout of GST 2.0 and further buoyed by festive tailwinds, the automaker said in a regulatory filing.

Post the GST rate cut, new bookings doubled in the latter half of September, Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Ltd, said.

Its total domestic PV sales (including electric vehicles) surged 45% YoY to 59,667 during the month under review, compared to 41,063.

Its electric vehicle (EV) sales, both international and domestic segments, advanced over 96% YoY to 9,191 units in September 2025, setting a new benchmark. In September 2024, it sold 4,680 units.

Leading the surge in PV bookings was Nexon, which sold 22,500 units in September, marking the highest-ever sales for any Tata Motors PV. Its Harrier and Safari models continued their upward momentum, “fueled by the rising popularity of their newly launched Adventure X edition and the availability of multiple powertrain options, leading to their best-ever combined sales.” Chandra added.

“In Q2 FY26, Tata Motors Passenger Vehicles delivered sales of 144,397 units, registering a robust, double-digit year-on-year (YoY) growth of more than 10%. While the entire product portfolio saw strong traction, our electric vehicle strategy stood out prominently. Quarterly EV sales surged 59% YoY to nearly 25,000 units, recording our highest-ever EV performance and contributing a record 17% to overall sales,” he added.

Commercial vehicle sales

During the month, Tata Motors sold 35,862 units of commercial vehicles (CV), marking a 19% YoY jump from 30,032 units sold last September.

Commenting on the sales report, Girish Wagh, Executive Director of Tata Motors Ltd., said: “Following the GST reduction announcement, we acted swiftly and decisively to capture the growth in demand by enhancing product availability, sharpening our pricing strategy, and intensifying market activations. These initiatives helped us unlock demand across segments, making September our best-performing sales month in FY26, driven by a strong 30% YoY growth in our SCV and PU portfolio led by the new launches, Ace Pro and Ace Gold+.”

In Q2 FY26, the company sold 94,681 CV units, registering a growth of 12% YoY over the same period last year.

“Looking ahead, with the festive season underway, improving consumption, and the full impact of GST reforms yet to unfold, we anticipate a strong second half for FY26. Construction, infrastructure, and mining activities will gain momentum, further fueling demand for trucks and tippers. With a robust pipeline of upcoming launches and a richer, more customer-aligned product portfolio, we are well-positioned to accelerate this momentum and drive meaningful, broad-based growth across all commercial vehicle segments,” Wagh added.

Shares of Tata Motors closed 5.56% higher at ₹718 apiece on the National Stock Exchange (NSE) on Wednesday. It led the top gainers pack on the NIFTY50 index, after its highly anticipated demerger came into effect today, October 1.