Royal Orchid Hotels' stock soars over 2% on soft launch of new brand Iconiqa; check details here

With the launch, the hotel chain continues to strengthen its portfolio by introducing a new-age offering that blends contemporary design, comfort, and personalised service, it said in a regulatory filing dated Wednesday.

The first property of Iconiqa is already geared up to welcome guests, with the soft launch marking the beginning of a phased rollout for the group, it added.

“Each Iconiqa hotel will embody a blend of contemporary style and local character, creating spaces that are both aspirational and approachable,” the filing stated.

The company describes the newly launched brand as a lifestyle-driven hospitality experience that caters to modern travelers seeking stylish spaces, vibrant dining options, and intuitive service.

Commenting on the launch, Arjun Baljee, President, Royal Orchid Hotels, said: “We are excited to introduce Iconiqa as part of our expanding portfolio. This brand represents our commitment to evolving with guest preferences and delivering experiences that are relevant, refreshing, and memorable.”

The stock was trading 1.28% higher at ₹514.90 per equity share, as of 10:32 pm.

The share declined 4.38% over the week but gained 36.54% over a period of six months. On a year-to-date basis, it advanced 44.44%.

While the stock reached a 52-week high of ₹593.40 on September 2, 2025, it touched a year’s low of ₹301.10 per equity share on October 24, 2024.

Royal Orchid Hotels has a total market capitalisation of ₹1,412.12 crore, as of September 18, 2025, according to data on the NSE.

About the company

Royal Orchid Hotels is an Indian hotel chain, primarily operating 5-star, 4-star, and resort hotels, enabling it to target discerning business and leisure travellers. It currently serves over 118 hotels across India, Sri Lanka, and Nepal.