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  1. Radico Khaitan shares surge 5%, hit fresh 52-week high as vodka sales surge 43% in Q1

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Radico Khaitan shares surge 5%, hit fresh 52-week high as vodka sales surge 43% in Q1

SUMMARY

In the first quarter of current financial year, Radico Khaitan sold one million cases of Magic Moments vodka every month.

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Radico Khaitan shares rose as much as 5.07% to hit a fresh 52-week high of ₹4,089.90. | Image: Shutterstock

Shares of Radico Khaitan, the country's leading liquor maker, rose as much as 5.07% to hit a fresh 52-week high of ₹4,089.90 on the National Stock Exchange (NSE). On the BSE, Radico Khaitan shares climbed as much as 5.06% to touch a new 52-week high of ₹4,089.

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Radico Khaitan shares came under buying interest after the company informed exchanges that sale volumes of its premium vodka brand Magic Moments jumped 43% annually to 3.25 million cases in the first quarter of current financial year compared to 2.27 million cases in the same period last year.

"With an estimated 60% market share, Magic Moments has played a defining role in shaping the evolution of India's vodka market. The milestone comes at a time when the Indian vodka category is undergoing a structural transformation, driven by changing consumer preferences, premiumisation, cocktail culture, growing in-home social occasions, and increasing acceptance of white spirits among new-age consumers," Radico Khaitan said in a press release.

In the first quarter of current financial year, Radico Khaitan sold one million cases of Magic Moments vodka every month.

"The achievement further reinforces Magic Moments' position as India's leading vodka brand and the world's fifth-largest vodka brand, while highlighting the growing scale and long-term potential of India's vodka category," the company added.

"Selling one million cases every month is a significant milestone not just for Magic Moments, but also for the evolution of the vodka category in India. Over the past few years, we have witnessed a clear shift in consumer preferences, with younger legal-drinking-age consumers, evolving social occasions, the growing cocktail culture, and the rising popularity of flavoured vodka driving greater acceptance of white spirits. We believe this is a long-term structural shift rather than a short-term trend," said Abhishek Khaitan, Managing Director, Radico Khaitan.

Radico Khaitan Q4 earnings

Radico Khaitan's net profit in March quarter nearly doubled to ₹179 crore compared with ₹92 crore in the same period last year. The company's revenue from operations advanced 15.3% to ₹1,504 crore as against ₹1,304 crore in the year-ago period.

The company reported strong operational performance as its EBITDA came in at ₹284 crore and EBITDA margin improved to 18.9% as against 13.6%.

As of 11:01 am, Radico Khaitan shares traded 4.35% higher at ₹4,062, outperforming the NIFTY Midcap 100 index which was up 0.3%.

About The Author

Abhishek Vasudev.jpg
Abhishek Vasudev is a business journalist with over 15 years of experience covering business and markets. He has worked for leading media organisations of the country.

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