Prime Focus shares zoom another 10%; stock advances 30% in five sessions; check details

Shares of the company have been on a rising spree. Data show that the stock has jumped around 30% in five sessions (from Sept 3, 2025, to early rates on Tuesday, September 9.)

In the company's latest development, three Singapore-based entities on Monday divested a combined 3.8% stake in the integrated media and services company for ₹188 crore through open market transactions.

According to the block deal data available on the BSE, the three entities divested a total of 1.20 crore equity shares, representing a collective 3.87% stake in Prime Focus.

Augusta Investments I Pte Ltd offloaded 62.24 lakh equity shares, or a 2% stake, in Mumbai-based Prime Focus, while Marina IV (Singapore) Pte sold 48.31 lakh shares, and Marina Horizon (Singapore) Pte Ltd sold a total of 57.75 lakh shares, amounting to a 1.86% holding in the company.

The transaction was valued at around ₹187.86 crore and was executed at an average price of ₹156.55 apiece.

After the latest transaction, Augusta Investments' holding in Prime Focus through its affiliates has come down to 8.89% from 10.89%. Also, Marina Iv's (Singapore) stakeholding in the company has declined to 5.99% from 7.55%.

Meanwhile, these shares were acquired by Craft Emerging Market Fund PCC - Citadel Capital Fund and Craft Emerging Market Fund PCC - Elite Capital Fund at the same price.

Shares of Prime Focus ended 10% higher on the NSE at ₹174.20 apiece on Monday. On the BSE too, the stock ended 10% higher at ₹173.90.

About Prime Focus

Prime Focus Limited is an India-based company, which is engaged in media creation, offering comprehensive end-to-end post-production services. The company's technologies include View-D, CLEAR, and DAX Digital Dailies. Its products and services include creative services, tech/tech-enabled services, and leasing or renting of properties and/or assets, along with allied services.

In February 2025, Prime Focus acquired Metaphysic -- a developer of AI content creation technologies -- through its DNEG Group's Brahma.

The acquisition, implemented by way of a merger, values Brahma at $1.43 billion. Following this deal, Brahma's global team will grow to over 800 engineers and creative technologists, according to a company statement.

Brahma, a global AI and content technology company within the DNEG Group, will merge Metaphysic's AI tech with DNEG's existing creative technology to create AI-powered tools for content creators across various industries. This will allow them to produce high-quality content at scale, including video, images, and audio.