Nazara Technologies gains nearly 4% on integrating with ONDC to launch ‘gCommerce’ an in-game monetisation platform

The integration addresses a persistent challenge for Indian game developers: low in-app purchase (IAP) conversion rates and poor yields from advertising. Through gCommerce, the company and ONDC Network are reimagining game monetisation by leveraging India's thriving e-commerce landscape and providing developers with new, scalable revenue streams.

This strategic integration will allow game developers to monetise through an affiliate revenue-sharing model, earning a commission on every successful transaction initiated by players through the gCommerce platform.

Nazara Technologies is one of the leading mobile games company and it is engaged in acquisition of, value addition and distribution, of mobile games across emerging markets such as India, Middle East, Africa, South East Asia and Latin America.

Following the news, shares of Nazara Technologies jumped nearly 3% on Wednesday to hit intraday high of ₹913 apiece on the NSE. The shares have largely remained unchanged on a YTD basis and modest returns of 10% on a annual basis.