Meesho shares jump 5.5% as festive sale orders surge 75% YoY on Day 1

Meesho shares were in focus on Monday, October 12, after the e-commerce platform reported strong demand during the opening day of its festive sale.

The stock jumped as much as 5.48% to ₹245.50 on the NSE.

In a press release dated October 10, the company said orders during the first day of the Meesho Mega Blockbuster Sale 2026 grew around 75% year-on-year (YoY), signalling a strong start to the festive shopping season.

Meesho said orders peaked at over 75,000 per minute within 15 minutes of the sale going live. The number of transacting customers also rose around 60% YoY, with demand spanning categories such as fashion, home and kitchen, beauty and personal care, kids’ products, and electronic accessories.

Other key points

Meesho Mall orders rise over 200%

Orders on Meesho Mall, the platform’s branded shopping offering, grew over 200% year-on-year on Day 1. The number of Mall customers from Tier 3 and smaller cities nearly tripled, while more than one in three shoppers purchased a Mall product for the first time across over 1,000 brands.

Beauty and personal care emerged as a key category, accounting for purchases by more than eight in 10 first-time Mall buyers. Products included face washes, perfumes, soaps and skincare items, followed by health and wellness products and footwear. The trend points to growing access to branded products beyond metro cities.

Creator-led commerce gains traction

Orders through Content Commerce, Meesho’s creator-led shopping channel, grew around 3.7 times year-on-year. Around 90% of active creators on the platform were nano creators, while 81% came from non-metro India, highlighting the role of smaller creators in driving product discovery.

AI-powered recommendations drive festive shopping

Personalised recommendations powered around 85% of orders on Day 1, according to Meesho. This highlights the role of AI-driven product discovery in connecting shoppers with products during the festive sale.

Recent updates

In September 2026, California-based RPS Ventures divested nearly a 1% stake in e-commerce firm Meesho for ₹900 crore through separate block deals on the BSE.

Venture capital firm RPS Ventures, through its affiliate RPS WOS II LLC, sold more than 3.86 crore shares in 14 tranches, representing a 0.84% stake in Bengaluru-based Meesho, according to the exchange data.

The shares were offloaded at an average price of ₹233 apiece, taking the total deal size to ₹899.70 crore.

After the latest transaction, RPS WOS II LLC's holding in Meesho has dropped to 0.34% from 1.18%.

Meanwhile, a clutch of domestic and foreign institutional investors have purchased an equal number of shares at the same price.

The Singapore government purchased nearly 1.32 crore shares worth ₹307 crore, emerging as the largest buyer of Meesho's stock.

Mutual funds managed by Mirae Asset, Edelweiss, and WhiteOak Capital, along with Bajaj Life Insurance, also bought shares.

Other buyers included Societe Generale, Fidelity, Goldman Sachs, Morgan Stanley, BNP Paribas Arbitrage, Citigroup Global Markets Singapore, Norges Bank on Account of Government Petroleum Fund and NRSGVCC.

Meesho Q1 FY27 earnings

The company said its loss narrowed to ₹132.8 crore in the quarter ended June 2026 (Q1 FY27), aided by higher sales and lower order cancellations.

The company had registered a loss of $289.35 crore in the same period a year ago.

The consolidated revenue from operations of Meesho grew by 48% to ₹3,712.81 crore during the reported quarter from ₹2,503.86 crore logged in June 2025.

"Q1 (first quarter) FY27 revenue from Operations (marketplace) came in at ₹3,707 crore, a 48% YoY rise, driven by improved delivery conversion through lower cancellations, return-to-origin (RTO) rates and higher platform monetisation," the company said.

The company's gross merchandise value (GMV) grew by about 26% to ₹19,054 crore in the June 2026 quarter from ₹15,134 crore in the year-ago period.

About Meesho

Meesho is an e-commerce platform in India that connects consumers with sellers, logistics partners and content creators. The company says it is India’s largest e-commerce platform by annual transacting users and placed orders.

It enables small businesses and individuals to sell products online and uses AI across its platform to improve product discovery and operational efficiency.