Meesho shares advance 8% after firm launches 'Vaani'; all you need to know

E-commerce major Meesho shares surged nearly 8% to hit its intraday high level during the trading session on Tuesday, March 24, 2026, after the company launched its new generative AI-powered conversational voice shopping assistant named Vaani, according to an exchange filing.

The NSE filing data showed that the company aims to use the gen-AI-powered technology to target its 500 million users who are currently offline shoppers.

Meesho also disclosed that the ‘Vaani’ shopping assistant is designed to bridge the gap by bringing conversational shopping into the digital experience of the platform.

“At Meesho, AI has always been at the core of how we build for scale. With over 251 million annual transacting users, we have a deep understanding of how India shops, and that allows us to anticipate and solve for consumer needs in ways that very few platforms can,” said Sanjeev Kumar, Co-founder and Chief Technology Officer (CTO) of Meesho.

What does data show?

Meesho claimed that the early adoption of the artificial intelligence (AI) shopping assistant showed strong user confidence in the technology, with 79% of users saying voice simplified shopping.

94% of the company's users said that this new technology is intuitive, and 62% of the users said that they are trusting the assistant for transactions.

In the first month, more than 1.5 million users have interacted with the AI assistant, which is designed to support users in their shopping journey.

“It understands user intent by asking relevant follow-up questions, helps surface the most relevant products without extensive browsing, and addresses decision-making barriers through contextual information like reviews and product details,” said the company in its filing.

Meesho share price trend

Meesho shares were trading 6.10% higher at ₹150.52 as of 3:30 p.m. during Tuesday’s market session, compared to ₹141.87 at the previous market close, according to NSE data. The company announced their ‘Vaani’ Gen-AI powered conversational voice shopping assistant update during the afternoon session on March 24.

Shares of Meesho have lost 16.21% on a year-to-date (YTD) basis so far in 2026, and are down 1.81% in the last one-month period, according to the exchange filing. Meesho stocks were trading 4.41% higher over the last five market sessions on the Indian stock market.

The company’s stock hit its 52-week high of ₹254.40 on December 18, 2025, while the shares dropped to their 52-week low level of ₹125.56 last week on March 16, 2026, according to NSE data. The company’s market capitalisation (M-Cap) was trading at ₹67,872.98 crore as of the trading session on Monday, March 24.