Meesho share price jumps 6% as content commerce NMV grows 152% YoY; check all Q2 business updates

This was supported by over 1.6 lakh active creators over the last 12 months across India. The company in a regulatory filing said the growth reflects a broader shift in how consumers across Bharat are shopping online.

Around 90% of Meesho’s active content commerce creators are nano (creators with fewer than 10,000 followers), and 81% of creators are from non-metro India.

Further, Tier 3 and Tier 4 markets such as Varanasi, Agartala, Jabalpur, Madurai accounted for 66% of content commerce orders, highlighting the role smaller towns and cities are playing in creator-led shopping.

Homemakers account for 40% of Meesho’s active Content Commerce creator base, while young graduates account for 30%, or around 50,000 creators. Around 78% of active homemaker creators come from non-metro India.

“At Meesho, we spend a significant amount of time understanding how Bharat shops, discovers products and builds trust online. Increasingly, shopping journeys are becoming discovery-led, with consumers looking to videos, recommendations and creators to understand products before making a purchase. We are seeing this translate into meaningful scale, with Content Commerce NMV growing 152% year-on-year, supported by 1.6 lakh active creators over the last 12 months,” said Nikita Dawda, General Manager, Content Commerce, Meesho.

Meesho Q1 FY27 earnings

The e-commerce firm had reported a year-on-year (YoY) net loss of ₹1,328 crore for the quarter ended June 30, 2026, narrowing from a net loss of ₹2,894 crore seen in the corresponding quarter last year.

For Q1 FY27, the company’s revenue from operations increased 48% YoY to ₹3,713 crore as compared to ₹2,504 crore in Q1 FY26, driven by improved delivery conversion through lower cancellations, Return-to-Origin (RTO) rates and higher platform monetisation.

Meesho’s NMV registered a yearly growth of 34% at ₹11,614 crore, supported by continued expansion in its user base and higher engagement levels on the platform.

As of June 30, 2026, Meesho had a cash balance of ₹6,521 crore, providing significant flexibility to invest in long-term growth opportunities while maintaining financial discipline.

Meesho share price trends

At 2:45 PM, Meesho shares were trading at ₹239.75 apiece on the National Stock Exchange, gaining 5.85%.

From the beginning of the year, Meesho shares have climbed 32%. Over a month’s time, the stock has jumped 14%, while for a six-month period, it has surged 59%.

Shares of the firm had hit a 52-week high of ₹254.40 on December 18, 2025, and a 52-week low of ₹125.56 on March 16, 2026.

According to NSE data, as of October 6, 2026, Meesho has a total market capitalisation of ₹1.11 lakh crore.