Honasa Consumer shares zoom over 8% as promoter purchases stake worth ₹50 crore in block deal

Shares of Honasa Consumer, the parent of beauty and baby care products maker Mamaearth, surged as much as 8.08% to an intraday high of ₹299.40 apiece on the National Stock Exchange (NSE) on Tuesday, December 30.

This comes after its founder-promoter Varun Alagh acquired an additional stake worth ₹49.99 crore in the company.

The stock was trading 7.64% higher at ₹298.15 per equity share as of 11:49 am.

The scrip has gained about 10% in the past week and more than 3% over the week. On a year-to-date basis, it has advanced nearly 20%.

While the share reached a 52-week high of ₹334.20 on June 9, 2025, it reached a year’s low of ₹197.51 apiece on February 12, 2025.

The firm stated that the promoter bought 18.52 lakh (or 18,51,851) equity shares through block deal mechanisms at a price of ₹270 apiece.

“We wish to inform that Mr. Varun Alagh, Promoter of the Company has informed the company that he has increased his equity stake in the Company, today i.e. December 29, 2025, by acquiring18,51,851 equity shares constituting 0.57% of total share capital of the company through block deal mechanism at a price of ₹270 per equity shares aggregating to ₹49,99,99,770,” Honasa Consumer said in a regulatory filing on Monday.

Following the transaction, Varun Alagh’s shareholding increased to 10,55,82,701 equity shares, which constitutes 32.45% of the total share capital of the firm.

Furthermore, the aggregate promoter and promoter group holding advanced to 11.56 crore (or 11,56,48,401) equity shares, constituting 33.54% of the total share capital of Honasa Consumer, it stated.

Other development

In a regulatory filing dated December 11, it said that its board of directors approved the acquisition of BTM Ventures Pvt Ltd (BVPL).

The company stated that BVPL offers men-focused personal care products under the brand “Reginald Men”.

The firm will acquire a majority 95% equity stake in BVPL through a secondary purchase for an enterprise value of ₹195 crore on a ‘no-cash no-debt’ basis, subject to closing adjustments, it added.

Furthermore, Honasa Consumer will acquire the remaining 5% after 12 months based on pre-agreed valuation criteria as per the share purchase and shareholders’ agreement.

The acquisition is expected to close over the next four weeks from the date of signing of the definitive agreement, which is December 11.

Honasa Consumer has a total market capitalisation of ₹9,233.99 crore, as of December 30, 2025, according to data on the NSE.