M&M to raise SUV prices by 2.7%, CV prices by 2% from July 10; stock in focus

Mahindra & Mahindra (M&M) shares are expected to be in focus on Thursday, July 10, after the automaker announced a price hike across its SUV and commercial vehicle portfolio.

The company will increase prices of its SUVs by an average of 2.7% and commercial vehicles by around 2% from July 10, citing rising commodity costs. The quantum of the increase will vary across models.

M&M's SUV portfolio consists of the popular Scorpio range, Thar, XUV 3XO and XUV 7XO, among others, which are priced between ₹7.54 lakh and ₹25.07 lakh (ex-showroom).

Before this, in April, the auto major announced a hike in prices of its non-electric SUVs and commercial vehicles by up to 2.5% from April 6.

The company had attributed the price hike to a combination of cost escalations.

M&M June sales

M&M reported a 37% increase in total sales, including exports, to 1,06,207 units in June, compared with 77,742 units in the same month last year.

The company's domestic SUV sales rose 28% year-on-year (YoY) to 60,393 units during the month from 47,306 units in June 2025, M&M said in a statement.

Commercial vehicle domestic sales stood at 26,076 units in June, registering a 35% year-on-year growth, the statement added.

Meanwhile, in a separate statement, the Farm Equipment Business (FEB) of the Mahindra Group reported total tractor sales of 59,935 units in June 2026, up 12 per cent from 53,392 units in the corresponding month last year.

Within this, domestic sales logged 12 per cent growth year-on-year to 58,177 units from 51,769 tractors in June 2025, it said.

"While it is early to assess the full impact of emerging El Niño conditions, strong government interventions like sustained fertiliser subsidies and targeted support measures at the local level are expected to mitigate some of the risk to farmers and cushion its impact on the Kharif season," said Veejay Nakra, President, Farm Equipment Business, Mahindra & Mahindra Ltd.

In export markets, the company sold 1,758 tractors, registering an 8% year-on-year growth, the company said.

M&M Q4 FY26 earnings

M&M reported a 48.5% jump in consolidated profit after tax (PAT) at ₹5,259.91 crore for the fourth quarter ended March 31, 2026, primarily driven by its auto and farm sectors.

The company had posted a consolidated profit after tax (PAT) of ₹3,541.85 crore in the corresponding period of the previous fiscal year, Mahindra & Mahindra Ltd (M&M) said in a regulatory filing.

Consolidated revenue from operations in the fourth quarter stood at ₹54,891.55 crore, as against ₹42,585.67 crore in the year-ago period, it added.

Total expenses in the quarter under review were higher at ₹49,615.48 crore, as compared to ₹39,113.61 crore in the corresponding period of the previous financial year, the company said.

For FY26, consolidated PAT was at ₹18,621.71 crore as compared to ₹14,073.17 crore in FY25, up 32.32%.

Consolidated revenue from operations in FY26 stood at ₹1,97,792.78 crore as against ₹1,58,749.75 crore in FY25, the company said.

The board of directors has recommended a final dividend of ₹33 per ordinary equity share of face value of ₹5 each for the financial year ended March 31, 2026, it added.