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  1. Mahindra & Mahindra shares tumble 5%, NIFTY AUTO index down 1.6%; here is why

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Mahindra & Mahindra shares tumble 5%, NIFTY AUTO index down 1.6%; here is why

Upstox

4 min read | Updated on January 27, 2026, 10:23 IST

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SUMMARY

Mahindra & Mahindra share price: Import duty cuts on labour-intensive sectors such as textiles and footwear, as well as cars and wines, are likely to be part of the free trade agreement between India and the 27-nation bloc European Union (EU), the conclusion of which is set to be announced on January 27.

M&M shares, JAN 27

M&M stock declined, as per reports, on fears of increased competition from the India-EU FTA. | Image: Shutterstock

Mahindra & Mahindra share price: Shares of auto companies were under pressure in the early trade on Tuesday, January 27, with auto major Mahindra & Mahindra (M&M) taking the biggest knock. The stock declined as much as 5% to hit a low of ₹3,363.70 on the NSE.
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The NIFTY AUTO index was trading 1.63% lower at 26,367.50 levels, with 12 out of 15 constituents trading in the red.

M&M stock declined, as per reports, on fears of increased competition from the India-EU FTA.

According to analysts and media reports, if India lowers import duties on European cars—currently at 100%—luxury brands such as Audi, BMW, and Mercedes-Benz could become more affordable, intensifying competition in the domestic premium segment.

Key companies:
Tata Motors (JLR): Ironically, lower duties could benefit Jaguar Land Rover by making its luxury models more competitive in India, while simultaneously posing a risk to Tata Motors’ domestic mass-market EV leadership if lower-priced Volkswagen and Renault EVs enter the market.
Mahindra & Mahindra (M&M): The company could face increased competition in the premium SUV segment.
According to a report by CNBC-TV18, the duty on the import of cars from the European Union will fall to between 30% and 35% from 66% to 110%, respectively. India will also cut in-quota duty over five years, which will eventually fall to 10%.

On the flip side, India's export quota for cars is 2.5x that of the EU, with those cars getting duty-free access.

According to a note by global investment firm Goldman Sachs, the impact of this is most on brands with a high-volume presence in the premium executive and luxury segments, or in the ₹23.2 lakh-plus price range.

For Mahindra & Mahindra, Goldman Sachs sees a 1.9% impact on the company's profitability, as it has significant exposure to this segment via models such as the XUV700 and the Scorpio.

The FTA details

Import duty cuts on labour-intensive sectors such as textiles and footwear, as well as cars and wines, are likely to be part of the free trade agreement between India and the 27-nation bloc European Union (EU), the conclusion of which is set to be announced on January 27.

They said the pact is also expected to include liberalisation of norms in several services sectors.

India has pushed for zero-duty access for its labour-intensive sectors such as textiles, leather, apparel, gems and jewellery, and handicrafts. This has been a key demand in all free trade agreements (FTAs) finalised by India; this is one of the key demands and has been met in each one of them, including with the UK, the UAE, and Australia.

On the other hand, the EU has been demanding duty reductions for its automobiles and alcoholic beverages, including wines. India has granted quota-based tariff concessions in its trade pact with the UK in the automobile sector. Wines are part of trade deals with Australia and New Zealand.

In September last year, Commerce Secretary Rajesh Agarwal, who was then a special secretary, said the proposed trade pact with the EU will provide huge opportunities for the domestic auto industry to boost exports and forge new partnerships with leading automobile giants from the 27-nation bloc.

The EU's tariffs on Indian goods are about 3.8%, but labour-intensive sectors attract about 10% import duty. India's weighted average duty on EU goods is about 9.3%, with particularly high duties on automobiles and parts (35.5%), plastics (10.4%), and chemicals and pharmaceuticals (9.9%).

With inputs from PTI
Disclaimer: This article is purely for informational purposes and should not be considered investment advice from Upstox. Please consult with a financial advisor before making any investment decisions.
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