Kaya shares locked in 10% upper circuit on collaboration with Marico

Marico will handle the sales and marketing of Kaya’s 75+ personal care products outside of its clinics.

Kaya is a dermatological solutions provider and has an extensive portfolio of dermatologist-recommended products including solutions for acne, brightening, sun care, anti-aging, and hair care. The products are available at Kaya’s Skin Clinics across India and on leading e-commerce platforms.

Saugata Gupta, managing director and chief executive officer of Marico said that efficacy-based skin care products have revolutionised premium personal care in India and across the globe and have also been the missing piece within Marico’s Premium Personal Care play. “We believe that with the potent combination of a brand of Kaya’s stature and Marico’s organized channel reach and digital marketing capabilities, the opportunity to scale up the products business can be another growth driver for us over the next few years,” he said.

Marico is a leading consumer goods company operating in global beauty and wellness categories. Its portfolio of brands includes Parachute, Saffola, Saffola FITTIFY, Hair & Care, Parachute Advansed, Nihar Naturals, Mediker, Pure Sense, Coco Soul, Revive, Set Wet, Livon, Beardo, Just Herbs, True Elements and Plix.

In the fourth quarter of the financial year 2024, Marico’s consolidated net profit rose 5% year-on-year (YoY) to ₹318 crore. The consolidated revenue from operations grew nearly 2% YoY to ₹2,278 crore. In FY24, the company’s reported net profit was up 14% YoY to ₹1,481 crore while the consolidated revenue from operations saw a 1% YoY decline to ₹9,653 crore.

Shares of the company have risen by nearly 12% since the beginning of the year. The stock has gained over 15% in the last one year.