Infosys, Adobe team up to transform marketing life cycle of global brands with AI

Shares of Infosys closed in the red amid a broader market correction. The company announced a new strategic collaboration with Adobe to transform its marketing life cycle with AI.

Together, they will bring capabilities from Infosys Aster and Adobe to unify customer experience at scale, personalise content to enable business growth, while also streamlining workflows for efficiency.

Infosys Aster is a set of AI-amplified marketing services, solutions and platforms that help enterprises transform marketing into effective customer-champions and growth-partners. With creative services, experience design, digital commerce, MarTech orchestration, performance marketing and marketing operations, Infosys Aster brings AI-powered agility to the marketing value chain. Adobe empowers brands to deliver personalised, data-driven customer journeys across every touchpoint - combining content, data, and AI to create seamless, real-time experiences that drive loyalty and growth.

Earlier, the company’s business process management arm -- Infosys BPM-- has launched AI agents for invoice processing within its flagship Infosys Accounts Payable on Cloud solution. Powered by Infosys Topaz, the innovation redefines invoice processing by moving from a human-driven, AI-supported model to an autonomous AI-first approach, which ensures greater efficiency and accuracy

In the Q4FY25, the company’s revenue for the quarter jumped 6.6% YoY to ₹34,136 crore as compared to ₹32,001 crore. Similarly, the operating profit jumped 8.6% YoY to ₹8,379 crore in Q4FY25 as against ₹24,286 crore.

Infosys is a leading provider of consulting, technology, outsourcing and next-generation digital services, enabling clients to execute strategies for their digital transformation.