Hero MotoCorp enters Italian market with flagship Xpulse, Hunk 400; shares surge

Hero MotoCorp on Monday, October 13, said that it officially debuted in the Republic of Italy, with this expansion marking its entry into the 49th International market.

The distribution of products from Hero MotoCorp Ltd will be managed by Pelpi International, which will make the brand available for Italian customers with 36 dealerships for sales and service across key cities in Italy, it said in a regulatory filing.

The distribution will be gradually expanded to 54 dealers, it added.

The New Delhi-based company has made its Italian debut with three flagship models — Xpulse 200 4V, Xpulse 200 4V Pro, and Hunk 440 — with both the Xpulse and Hunk 440 models being Euro 5+ standard and EU-compliant.

While the Xpulse 200 4V will be available in Matte Nexus Blue for €2.990, the Xpulse 200 4V Pro in Pearl Fadeless White will be available for €3.190.

Its Hunk 440 model, available in Twilight Blue and Phantom Black colours, has entered the L3e−A2 performance category, with prices starting at €3.990 (including VAT).

While Hero MotoCorp offers a standard 3-year warranty with its products, it is offering an additional 2-year warranty with its products as part of a special launch offering, taking the total warranty to 5 years, it said.

Commenting on the debut, Sanjay Bhan, Executive Vice President at Hero MotoCorp, said: “Entering Italy, the very heartland of two-wheeler culture, marks a defining milestone in Hero MotoCorp’s global expansion journey. We aim to redefine ‘The Future of Mobility’ at a global scale with next-gen smart mobility solutions that cater to diverse riding preferences. With products that reflect both the Explorer and Liberator spirit, we are inviting Italian riders to experience Limitless Freedom and Limitless Adventure every day. Our success in the Dakar Rally with Hero MotoSports is a testimony of our global engineering excellence and the innovation in products that we are bringing for Italy market.”

Pelpi International is one of Italy’s largest distributors offering two-wheeler sales, service and parts across Italy through a network of more than 160 dealers.

“We are proud to champion Hero MotoCorp’s entry into Italy. Their global scale, product quality, and the unparalleled commitment of a 5-year warranty give us immense confidence. The Hunk 440 and Xpulse 200 fill crucial, highly competitive segments in Italy, offering a unique blend of technology and value that will resonate deeply with Italian consumers,” said Cesare Gali, Managing Director at Pelpi International.

Shares of Hero MotoCorp closed 0.97% higher at ₹5,553.50 apiece on the National Stock Exchange (NSE) on Monday.

The auto manufacturer has a total market capitalisation of ₹1.11 lakh crore, as of October 13, according to data on the NSE.