P&G, Emami, HUL: FMCG stocks in focus as firms announce price cuts on their products; check details you need to know

Firms such as Procter & Gamble (P&G), Emami and HUL have come up with new price lists which have been communicated to their respective distributors and consumers through their respective websites.

Procter & Gamble (P&G)

Procter & Gamble has issued a revised MRP of products from its portfolio in which it has reduced the prices of products under brands Vicks, Head & Shoulders, Pantene, Pampers (diapers), Gillette, Old Spice and Oral-B, among others.

As per the list, Vicks Action 500 Advance and Vicks Inhaler prices have been reduced from ₹69 to ₹64, as the GST rate has gone down from 12% to 5%.

Similarly, in its shampoo portfolio, which includes brands such as Head & Shoulders and Pantene, P&G has reduced prices as GST duty has gone down in this category from 18% GST to 5%.

From September 22, prices of Head & Shoulders Cool Menthol (300 ml) will be ₹320 from ₹360, and Head & Shoulders Smooth & Silky (72 ml) will cost ₹79 from ₹89. Similarly, prices of Pantene Shampoo Hair Fall Control and Pantene Shampoo Deep Repair (340 ml) have been reduced to ₹355 from ₹410.

P&G India has also slashed prices in its Baby Care portfolio, where GST on diapers is going down from 12% to 5% GST and baby wipes from 18% to 5%, effective from September 22, 2025.

It is also going to reduce prices of Gillette and Old Spice. Now a Gillette Shaving Cream Regular (30 gm) will cost ₹40 from ₹45, a Gillette Shaving Brush will cost ₹75 from ₹85, and Old Spice After Shave Lotion Original (150 ml) will cost ₹284 from ₹320.

The price of the Oral-B Everyday Care Toothbrush has been reduced to ₹30 from ₹35.

Hindustan Unilever (HUL)

Leading FMCG major Hindustan Unilever (HUL) has also announced it will reduce the price of its consumer product range, including Dove shampoo, Horlicks, Kissan Jam, Bru Coffee, Lux and Lifebuoy soaps, effective September 22, following Goods and Services Tax (GST) reforms.

It has reduced the prices of Dove Hair Fall Shampoo (340 ml) from ₹490 to ₹435 and Dove Serum Bar (75 gm) from ₹45 to ₹40. Clinic Plus Strong & Long Shampoo (355 ml) will cost ₹340 from ₹393, and Sunsilk Black Shine Shampoo (350 ml) will cost ₹370 from ₹430.

In soaps, the price of Lifebuoy (4 packs of 75gm) has been reduced to ₹60 from ₹68 and LUX Radiant Glow Soap (4 packs of 75gm) to ₹85 from ₹96.

The price of Closeup toothpaste (150 gm) has been reduced to ₹129 from ₹145.

In the health drink category, the price of Horlicks Chocolate (200 gm) has been reduced to ₹110 from ₹130 and Boost (200 gm) from ₹124 to ₹110.

HUL has also reduced the prices of Kissan Ketchup (850 gm) to ₹93 from ₹100 and Kissan Jam (200 gm) from ₹90 to ₹80.

Prices of BRU Coffee (75 gm) will cost ₹270 from ₹300.

Emami

Emami is also reducing prices on Boroplus Antiseptic Cream, Navratna Ayurvedic Oil and talc, Zandu Balm, etc.

The homegrown FMCG firm is reducing prices of Boroplus Ayurvedic Antiseptic Cream (80 ml) to ₹155 from ₹165 and Navratna Ayurvedic Oil Cool (180 ml) to ₹145 from ₹155 starting September 22. The price of DermiCool Prickly Heat Powder Menthol Regular (150 gm) will be reduced from ₹159 to ₹149.

Similarly, the price of Kesh King Gold Ayurvedic Oil (100 ml) has been reduced to ₹178 from ₹190. Prices of Zandu Balm (25 ml) to ₹118 from ₹125. It has also slashed prices of Zandu Sona Chandi Chyawanplus (900 gm) to ₹361 from ₹385.

In soaps, Emami has reduced the prices of Boroplus Antiseptic Moisturising Sandal Soap (125 gm pack of 6) from ₹384 to ₹342.

GST rejig

On September 3, 2025, the GST Council decided to reduce taxes on most of the common-use goods as part of the government's measure to boost consumer spending.

The new structure of goods and services tax (GST), which comes into effect on September 22, will have two slabs of 5% and 18% instead of the current four slabs of 5, 12, 18 and 28%.

Fast-moving consumer goods (FMCG) products such as hair oil, soap, face powders, shampoos, toothbrushes, and toothpaste, along with all food items, have come under the lower slab of 5% from 18%. It has also reduced duty on room AC and TVs above 32 inches to 18%.