Brigade Enterprises shares in focus on partnering with Primus Senior Living for ₹750-cr GDV projects

In a regulatory filing dated February 26, the real estate developer stated that the projects will have a total gross development value (GDV) of ₹750 crore.

The firm added that two out of three projects will be integrated within larger township developments, offering “greater inclusivity” and access to shared social infrastructure and amenities.

Brigade Enterprises stated that age-specific amenities will include wellness centres, hobby lounges, medical bays, fully accessible pathways, concierge services, curated events, and inter-generational workshops that foster connections beyond walls.

Commenting on the development, Pavitra Shankar, Managing Director, Brigade Enterprises Ltd, said: “This partnership is a significant step in our efforts to expand Brigade Group’s footprint in senior living, building upon the success of our first community, Parkside at Brigade Orchards, operational since 2017. The upcoming projects will reflect our core philosophy of quality, innovation and holistic living with multigenerational amenities.”

He added that the company aims to create an ecosystem that caters to diverse life stages by integrating a senior-first design and maintaining the “highest standards of planning, care and implementation.”

According to the firm, South India accounts for nearly 60% of India’s senior living market. It added that the partnership aims to set new benchmarks in purpose-built senior housing with a combined portfolio of more than 600 units.

“This partnership allows us to bring Primus’s health span-increasing model into high-quality, multigenerational communities. Together with Brigade, we aim to create new Blue Zones in India—places where elders live with dignity, purpose and joy,” said Adarsh Narahari, Founder and Managing Director of Primus Senior Living.

The stock of Brigade Enterprises closed 0.25% higher at ₹716.15 per equity share on the National Stock Exchange (NSE) on Thursday. However, the partnership was announced after the market closed.

Brigade Enterprises has a total market capitalisation of ₹17,537.35 crore, as of February 26, 2026, according to data on the NSE.