First Cry parent firm Brainbees Solutions' shares skyrocket 20% on March 20; recent updates to know

Both benchmark indices, S&P BSE SENSEX and the NSE's NIFTY50, traded around 1.3% higher in late-morning deals, with a host of stocks across the board and m-cap surging.

One of the stocks among gainers on Friday was Brainbees Solutions Limited, the parent company of the popular baby and mother care platform FirstCry.

The stock of the company zoomed as much as 19.99% to ₹252.07 on the NSE.

Similarly, on the BSE, the stock touched its upper circuit limit of ₹251.55. The stock also saw a spurt in volume by more than 29 times on the BSE during the session.

BSE data show that the two-week average quantity traded is 0.75 lakh. Today, the total traded quantity (TTQ) was 21.99 lakh till the time of writing this report.

Recent updates

On March 13, FirstCry announced the expansion of its ‘Qwik’ delivery service across select pincodes in Bengaluru, Pune, and Hyderabad. Parents in these cities can now access a wide range of baby and kids' products—including apparel, footwear, fashion accessories, consumables, baby gear, and toys—delivered in less than three hours.

FirstCry, the company's press release added, is leveraging its existing modern store network and RocketBees, a tech-enabled asset-light logistics initiative, to enable the quicker fulfilment of orders.

"With an existing network of 1,200+ modern stores across India, the FirstCry ‘Qwik’ model is inherently scalable, enabling the company to expand seamlessly while leveraging its network of 84 warehouses and stockists and its curated home brands (including BabyHug, Babyoye, Cutewalk, and PineKids, among others), which contribute more than 55% of the India multi-channel GMV," it said.

The model, which was launched in December 2025, has already seen strong traction; the company is expected to deliver around 60,000 orders via the Qwik network in March 2026 alone.

With a robust presence in key residential hubs – including Whitefield and HSR Layout (Bengaluru), Baner, Kharadi and Hinjewadi (Pune), and Manikonda and Banjara Hills (Hyderabad) – the Qwik service has seen immediate success among parents, the company added.

Following this rollout, FirstCry plans to expand Qwik service to other pincodes in these three cities and to Delhi NCR, Ahmedabad, and Chennai in the next phase.

What the CFO said

Vivek Goel, Chief Business Officer of FirstCry, said, "Our goal is to meet all parents’ requirements – whether planned or immediate – across both physical and online channels.”

"By leveraging our existing store footprint, we are not only enhancing the customer experience but also driving significant inventory efficiency. The response to Qwik has been phenomenal, and we will continue to scale this network across India. Our endeavour is to reduce the delivery timelines from 3 hours to 2 hours as we scale these operations, which will further improve the customer experience."