Market News
2 min read | Updated on March 03, 2025, 10:16 IST
SUMMARY
Aditya Birla Real Estate on Friday said its wholly owned subsidiary, Birla Estates, has announced the successful launch of Birla Trimaya Phase III—The Park, the latest addition to its project in North Bengaluru.
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Shares of Aditya Birla Real Estate have fallen 35% in the past 12 months. Image: Shutterstock
The company on Friday said its wholly owned subsidiary, Birla Estates, has announced the successful launch of Birla Trimaya Phase III—The Park, the latest addition to its project in North Bengaluru.
Within 24 hours of the launch, the company recorded an impressive booking value of approximately ₹500 crore with the sale of over 300 units, validating the positive response from luxury homebuyers in the region. With this, the cumulative booking value achieved across all launched phases is approximately ₹1,500 crore, with approximately 90% of units launched to date sold out, underlining the strong demand and market confidence in the project, the company said in its press release.
"Spread across an expansive 52 acres of land stretch and strategically located on Shettigere Road, Devanahalli, North Bengaluru, Birla Trimaya comprises three distinct phases—the Hill, The Park, and The Bay—offering an exclusive selection of apartments, row houses, and duplex homes with one of a kind gated community," the press release said.
Commenting on the launch, KT Jithendran, MD & CEO of Birla Estates, said, "The overwhelming response to Birla Trimaya across all three phases, with a cumulative booking value exceeding ₹1,500 crore, is a testament to our deep market understanding and commitment to crafting thoughtfully designed homes and curated lifestyles that redefine urban living. Bengaluru continues to be a key focus market for us, and the success of Birla Trimaya strengthens our position as a preferred brand in luxury real estate while underscoring the trust homebuyers have placed in this project.”
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