TCS acquires ListEngage in $73 million deal; expands workforce in US; all you need to know

Through this strategic investment, TCS will add over 100 experienced professionals with more than 400 Salesforce certifications to its Enterprise Solutions unit in the United States.

“The acquisition reflects TCS’ renewed emphasis on inorganic growth, supporting its strategic priorities in high-potential areas such as AI, cloud, cybersecurity, digital engineering and enterprise solutions,” the company said in a statement.

With this acquisition, TCS expands its local workforce in the United States and strengthens Salesforce and marketing cloud technology capabilities.

ListEngage is a full-stack Salesforce partner specialising in Marketing Cloud, CRM, Data Cloud, Agentforce, and AI advisory services for enterprises. This strategic acquisition strengthens TCS’s Salesforce capabilities by adding expertise across the entire spectrum of Salesforce marketing tools.

“This US-based acquisition is an important step in scaling our Salesforce capabilities globally. ListEngage’s AI advisory services, Marketing Cloud capabilities and Agentforce expertise will enhance our offerings and execution to serve the needs of marketing stakeholders in enterprises,” said Aarthi Subramanian, Chief Operating Officer, Tata Consultancy Services.

“This acquisition will further deepen the strategic partnership that TCS has with Salesforce. We welcome ListEngage’s talented team to TCS,” Subramanian further added.

Headquartered in Framingham, Massachusetts, ListEngage is a trusted Salesforce partner and member of its Advisory Boards for Agentforce, Marketing Cloud, and Data Cloud. Founded in 2003, it is renowned for delivering personalised marketing solutions across the entire customer lifecycle.

In the last three years, the company has had a turnover of $15.6 million in FY22, $21.6 million in FY23 and $24.3 million in FY24.

The acquisition underscores TCS’s commitment to its customers in the United States and Canada, its largest global market, the company said. In more than 50 years of operations in the US, TCS has earned a reputation as a trusted partner that helps enterprises capitalise on future opportunities.

“By joining forces with TCS, we’re combining ListEngage’s deep Salesforce expertise and proven client success with TCS’ scale, global reach, and cross-industry depth. Together, we will set a new benchmark for how enterprises unlock the full value of Salesforce, powered by data, AI, and cloud innovation. I’m particularly excited about the AI opportunities ahead,” said ListEngage CEO Altaf Shaikh.

The country's largest software services company reported a consolidated net profit of ₹12,075 crore in the second quarter of the current financial year, marking an annual increase of 1.4% from ₹11,909 crore in the same period last year.

On a sequential basis, however, TCS' net profit declined 5.4% from ₹12,760 crore in the previous quarter.

The revenue from operations of Tata Consultancy Services climbed 3.72% to ₹65,799 crore in Q2 FY26, as against ₹63,437 in the June quarter of the current fiscal year. On a YoY basis, revenue climbed 2.39%. 

On Thursday, shares of TCS settled at ₹3,060.20 apiece on the National Stock Exchange, rising 1.09%.