Firstcry Share Price Highlights: Brainbees Solutions stock settles 3.4% higher after debut at 40% premium

• Current price: ₹684.5 (+5.15%)
• Open: ₹651
• Previous close: ₹465
• High: ₹707.7
• Low: ₹640

• Traded volume (Lakhs): 518.06
• Traded value: ₹3,481.27 crore
• Total market cap: ₹35,823.71 crore

Traded bolume (Lakhs): 405.08 Traded value: ₹2,704.32 crore Total market cap: 35,138.3 crore

Launched in 2010, FirstCry is India's largest multi-channel, multi-brand retailing platform for products for mothers, babies and kids. It was established to create a one-stop destination for parenting needs across commerce, community engagement, content, and education based on brand affinity, loyalty and trust of customers.

Further, FirstCry established itself in the UAE and Saudi Arabia in 2019 and 2022, respectively.

The company will use net proceeds from the fresh issue for establishing stores under the brand 'BabyHug', investment in subsidiaries, overseas expansion, and sales and marketing initiatives. A portion will also be used for corporate general purposes.

Under the OFS, SVF Frog, a Cayman Islands-registered company of Softbank, sold 2.03 crore equity shares of Brainbees Solutions, and automaker Mahindra & Mahindra (M&M) offloaded 28.06 lakh shares of the company.

Apart from Softbank and M&M, others selling shares in the OFS are TPG, PI Opportunities Fund, NewQuest Asia Investments, Schroders Capital and Apricot Investments. Further, individuals selling shareholders include veteran industrialist Ratan Tata.

The ₹4,194 crore initial public offering (IPO) was subscribed 12.22 times, receiving bids for 60.64 crore equity shares against 4.96 crore shares on offer.

The qualified institutional buyers (QIBs) portion was subscribed 19.30 times, while the non-institutional investors (NIIs) category received a subscription of 4.68 times. The retail investors' portion received a subscription of 2.31 times.

The issue, open for bidding from August 6 to August 8, had a price band of ₹440-₹465 a share.