Firstcry IPO day 3: Mainboard issue booked 12 times; check allotment date

Brainbees Solution Limited, the parent company of online baby products platform Firstcry.com, saw strong demand for its initial public offering (IPO) on Thursday, August 8, the last day of bidding.

On the final day of bidding, the Firstcry IPO was subscribed more than 12 times, driven by high demand from qualified institutional buyers (QIBs).

The mainboard IPO received bids for more than 60.64 crore shares compared to 4.96 crore shares on offer, leading to an overall subscription of 12.22 times.

The Qualified Institutional Buyers (QIB) placed bids for more than 52.19 crore shares against 2.7 crore shares set aside for the category, leading to a subscription of 19.3 times in the segment.

The issue was subscribed 4.68 times in the Non-Institutional Investors (NIIs) category, with applications for 6.32 crore shares against 1.35 crore shares set aside for the segment.

Retail individual investors applied for over 2.08 crore shares against 90.12 lakh shares set aside for the category, booking their quota 2.31 times on the final day of bidding.

The employees applied for over 4.68 lakh shares against 71,258 shares reserved for them. The employees’ portion was booked 6.57 times.

Firstcry IPO offer size, price band and other details

Firstcry IPO is a book-building issue worth ₹4,193.73 crore. The issue is a combination of a fresh issue of 3.58 crore shares aggregating to ₹1,666 crore and an offer for sale of 5.44 crore shares aggregating to ₹2,527.73 crore.

The IPO price band has been fixed at ₹440 to ₹465 per share.

The IPO allotment status is likely to be finalized on Friday, August 9. Refunds will be initiated for unsuccessful bidders on August 12 and shares will be credited in the Demat accounts of successful bidders the same day.

The company's shares are scheduled to be listed on the NSE and BSE. The IPO listing date has been tentatively fixed as August 13.

Firstcry IPO registrar

Link Intime India Private Limited is the registrar of the Firstcry IPO.

Kotak Mahindra Capital Company Limited, Morgan Stanley India Company Pvt. Ltd, Bofa Securities India Limited, Jm Financial Limited and Avendus Capital Pvt. Ltd. are the book-running lead managers of Firstcry IPO.

Firstcry IPO objective

The company plans to use the net proceeds to finance a range of strategic initiatives. These include expanding its presence by establishing new modern stores under the "BabyHug" brand, setting up a warehouse in India, and covering lease payments for existing stores.

About Firstcry Limited IPO

Founded in 2010, Firstcry is India's largest multi-channel, multi-brand retail platform offering all products for mothers and kids. It was established to create a one-stop destination for parenting needs, offering a comprehensive range of products, content, community engagement and educational resources, all built on brand affinity, customer loyalty and trust. Firstcry expanded internationally, foraying into the United Arab Emirates (UAE) in 2019 and Saudi Arabia in 2022.