Tata Motors, Mahindra & Mahindra reduce SUV prices to stimulate market demand

Tata Motors has revised the starting prices of its flagship SUVs, the Harrier (₹14.99 lakh) and the Safari (₹15.49 lakh) and extended benefits of up to ₹1.4 lakh on other popular SUV variants.

"With regards to electric vehicles, never before seen benefits on the Nexon.ev (up to ₹1.3 lakh), have made it the most accessible it has ever been," Tata Passenger Electric Mobility Chief Commercial Officer Vivek Srivatsa said in a statement.

Complementing the same, the Punch.ev too is being offered with a benefit of up to ₹30,000, he added.

Mahindra & Mahindra said its XUV700's fully-loaded AX7 range now starts at ₹19.49 lakh, a price cut of over ₹2 lakh.

The price cut will enable more people to experience the range, it added.

At 2:21 PM, shares of Tata Motors were trading 1.14% lower at ₹1,003.40 apiece on the NSE. On the other hand, shares of Mahindra & Mahindra were trading 6.76% lower at ₹2,727.60 apiece on the NSE.