Business News
3 min read | Updated on September 10, 2024, 08:38 IST
SUMMARY
Powered by Apple's most powerful A18 Pro chip and built for Apple Intelligence, the iPhone 16 Pro lineup offers a larger display, camera control, and improved battery life.
iphone 16 lineup pre-orders will begin on September 13, and the product will be available from September 20.
The iPhone 16 and iPhone 16 Plus models are powered by the A18 chip, which allows Apple Intelligence capabilities. They have a bigger display and a vertical camera arrangement, a new Camera Control button, and an upgraded 48-megapixel main camera. The entry-level iPhone 16 starts at ₹79,900, and the 16 Plus at ₹89,900.
Powered by Apple's most powerful A18 Pro chip and built for Apple Intelligence, the Pro lineup offers a larger display, camera control, and improved battery life.
The new Pro models sport a new 48MP Fusion camera with a quicker quad-pixel sensor that allows 4K120 fps (Frames per second) video recording in Dolby Vision. Thus, they attain the highest resolution and frame-rate combination available on an iPhone.
Other features include:
Available in four colours—natural titanium, black titanium, desert titanium, and white titanium—pre-orders will begin on September 13, and the product will be available from September 20.
"Powered by the faster, more efficient A18 Pro chip and built for Apple Intelligence, iPhone 16 Pro and iPhone 16 Pro Max are the most advanced iPhone models we've ever made," said Greg Joswiak, Apple's senior vice president of Worldwide Marketing.
The Apple Intelligence on the iPhone 16 lineup brings the power of Apple silicon and Apple-built generative models to understand and create language and images, accelerate everyday tasks, and take action across apps.
With systemwide Writing Tools, which allow rewriting, proofreading, and transforming text, users can make notes or emails more concise and professional; check for grammar, sentence structure, and word choice; and summarise selected text.
Users can record, transcribe, and summarise audio in the Notes and Phone applications. When on-call recording is initiated, participants are automatically notified, and once the call ends, a summary is generated to recall key points.
Users can now also create an original Genmoji by just typing a description, taking the emoji to an entirely new level.
The iPhone 16 Pro model starts at ₹1,19,900 for the 128GB variant, ₹1,29,900 for 256GB, ₹149,900 for 512 GB, and ₹169,900 for 1TB.
The iPhone 16 Pro Max starts at ₹1,44,900 for the 256GB model, ₹164,900 for the 512GB variant, and ₹1,84,900 for the top-end 1TB variant.
The Apple Watch Series 10 has the largest display complemented by a thinner 9.7 mm body. The new S10 SiP chip allows AI capabilities with sleep apnea detection. The pricing starts at ₹46,900.
Apple also launched a standard AirPods 4 model at ₹12,900 and an active noise cancellation-equipped version at ₹17,900. Both come with improved audio quality and a redesigned case with USB-C.
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