Indian smartphone market grows 6%, supplies hit 4.6 crore; Vivo at top with 16% market share, Oppo follows at 14%

The Indian smartphone market has shown robust growth for the fifth consecutive quarter, with its supplies growing by 6% to 4.6 crore in the country during the second quarter of the current fiscal year, a report by market research firm International Data Corporation (IDC) said on Wednesday.

The market continued to be dominated by Chinese players as the leading brands held nearly 72% market share in the July-September quarter. China’s Vivo led the chart while iQoo registered the highest growth rate among the top 10 brands.

Apple vs Samsung

The two tech giants Apple and Samsung clocked 8.6% and 12.3% market share respectively for the reporting quarter according to International Data Corporation’s (IDC) Worldwide Quarterly Mobile Phone Tracker.

In the July-September quarter, Apple had its largest shipments at 4 million units. The supply was led by iPhone 13 and 15. This widened the value share gap between Apple and Samsung which is at 28.7% and 15.2% respectively.

Smartphones in the premium segment reported the highest growth of 86% YoY. The total supply share of the segment, which includes phones in the range between ₹50,000 and ₹68,000 apiece, increased to 4% from 2% in the year-ago period.

Key models were iPhone 13/14/15, Galaxy S23 and OnePlus 12. Apple’s share in the premium segment grew to 71% over the year, while Samsung’s share decreased to 19% from 30% in the year-ago period.

Similarly, phones in the entry-premium segment registered a strong growth of 42% YoY. This segment, with smartphones priced in the range of ₹16,000 to ₹35,000, accounted for 28% of the total supplies during the quarter.

In this segment, Oppo came out as the biggest gainer, while Samsung and Vivo fell behind. Moreover, these three make up 53% of the entry-premium segment.

5G smartphone shipments saw a huge increase in its share, rising to 83% from 57% in the previous year, while 5G smartphone average selling price (ASP) declined by 20% YoY to about ₹24,600 ($292).

The mass budget shipments (ranging from ₹8000-₹16000 or $100-$200 apiece) almost doubled, achieving a 50% share within the total 5G smartphone shipments. The highest-shipped 5G models in the July-September quarter of 2024 were Xiaomi Redmi 13C, Apple iPhone 15, OPPO K12x, vivo T3x and Y28.

Supply volumes of the Chinese smartphone leader in the Indian market Vivo rose by 20% YoY. Its market share increased to 15.8% during the July-September quarter from 13.9% a year ago.

Vivo has been leading the market for three consecutive quarters on the back of affordable Y series and models in its recently introduced T3 and V40 series.

Market share

Market shares of the major smartphone brands for the quarter ending September were as follows:

• Vivo: 15.8%
• Oppo:13.9%
• Samsung: 12.3%
• Realme: 11.5%
• Xiaomi 11.4%
• Apple: 8.6%
• Poco 5.8%
• Motorola 5.7%
• iQoo 4.2%
• OnePlus 3.6%