India's smartphone market dials 8% volume growth in Q2 2025: Counterpoint Tracker

The Indian smartphone market saw an 8% year-on-year rise in volume and 18% growth in wholesale value in Q2 2025, scripting a solid rebound after a muted Q1, according to Counterpoint. The iPhone 16 was the most-shipped device in Q2 2025.

"India's smartphone market grew 8% YoY in volume and 18% YoY in value in Q2 2025, marking a solid rebound following a muted Q1," Counterpoint's Monthly India Smartphone Tracker said.

Overall, the recovery was driven by a 33% YoY jump in new launches, aggressive marketing, and strong summer sales, with brands offering steeper discounts, easy EMIs (equated monthly instalments), and bundled offers, especially in the mid and premium segments, it said.

Vivo topped the charts in volume, while Samsung and Apple led in value metrics.

Counterpoint Senior Research Analyst Prachir Singh noted that India's smartphone market recovery in Q2 2025 was further supported by an improved macroeconomic environment that boosted consumer confidence and spending.

Retail inflation dropped to a six-year low, easing pressure on household budgets, while the central bank's repo rate cuts made financing more accessible.

Additionally, tax relief measures introduced earlier in the year increased disposable income and savings, creating a favourable setup for discretionary purchases, Singh pointed out.

"The improving sentiment contributed to the ultra-premium (more than ₹45,000) segment's strong 37% YoY growth, making it the fastest-growing price tier," Singh observed.

The ultra-premium segment helped the Indian smartphone market record its best-ever Q2 in value terms and highest-ever average selling price (ASP).

Seen in volume terms, vivo captured a 20% share, Samsung was at 16%, Oppo (13%), realme (10%), and Xiaomi (8%), as per the global technology market research firm.

In wholesale value terms, Samsung and Apple raced neck-to-neck at 23% each, vivo at 15%, Oppo (10%), realme (6%), and OnePlus (4%).