Ather Energy to hike electric scooter prices by up to ₹3,000 from Jan 1

Electric two-wheeler maker Ather Energy on Monday said it will hike prices of its scooter lineup by up to ₹3,000 across models from January 1, citing a rise in input costs and adverse foreign exchange movements.

The company said the price increase comes as raw material costs, forex pressures and prices of key electronic components have risen globally.

Ather currently sells the 450 series of performance scooters and the family-oriented Rizta, with ex-showroom prices in New Delhi ranging from ₹1,14,546 to ₹1,82,946.

The Bengaluru-based EV maker said it is currently offering its ‘Electric December’ scheme, under which customers can avail benefits of up to ₹20,000 across select cities.

Ather is among the major players in India’s electric two-wheeler segment and has been consistently gaining market share.

The company reported a sharp jump in revenue from operations to ₹898 crore for the quarter ended September 30, 2025, up 54% from ₹583 crore in the year-ago period.

On a sequential basis, revenue rose 39% from ₹644 crore in the June 2025 quarter, aided by higher deliveries and festive demand. Total income for the quarter stood at ₹941 crore, compared with ₹599 crore a year earlier.

Ather’s net loss narrowed to ₹154 crore in the September quarter from a loss of ₹197 crore in the corresponding period last year, and from ₹178 crore in the preceding June quarter.

Total expenses rose 37% year-on-year to ₹1,095 crore, driven largely by higher raw material costs of ₹736 crore. Employee benefit expenses were steady at ₹114 crore, while other expenses increased to ₹187 crore from ₹128 crore a year ago.

Last week, Ather announced its entry into the auto insurance distribution space with the launch of a wholly owned subsidiary that will operate as a corporate agent. The new entity will offer vehicle insurance policies in partnership with multiple insurers to Ather customers across the country.

The company, which went public in May, currently offers the performance-oriented e-scooter Ather 450X and family-focused models such as Ather Rizta. The move into insurance is part of Ather’s strategy to build an integrated ecosystem around its EV two-wheelers, covering vehicles, charging infrastructure, servicing, accessories and other products.

“Insurance is a critical part of a good ownership experience. By bringing insurance distribution closer to the Ather ecosystem, we can make it simpler, more transparent and better aligned with how our customers actually use their vehicles,” said Ravneet Singh Phokela, Chief Business Officer at Ather Energy.