₹250 SIP: Paytm partners with SBI Mutual Fund for JanNivesh SIP; here is everything you need to know

The SIP is in line with the Government of India’s vision for a Viksit Bharat by enabling financial inclusion and empowering citizens to invest in their future.

This will be done via Paytm's wholly owned subsidiary, Paytm Services Private Limited (PSPL), an AMFI-registered mutual fund distributor.

This initiative, launched by SEBI Chairperson Madhabi Puri Buch and SBI Chairman Shri C. S. Shetty, enables users to begin their investment journey with just ₹250, making financial growth accessible to all, the company said in its filing to stock exchanges.

Additionally, it provides flexible SIP options—daily, monthly, or weekly contributions—to suit varied financial needs and preferences. This step is pivotal in encouraging financial literacy and economic inclusion and supporting the Viksit Bharat journey, the statement added.

Commenting on the launch, D.P. Singh, DMD & Joint CEO of SBI Mutual Fund, said, “We have launched the JanNivesh ₹250 SIP, a key initiative that brings us closer to our goal of promoting financial inclusion. Through our partnership with Paytm and other fintech players, we are offering millions of Indians an easy and flexible entry point to begin investing in their future. This is an important step in our shared vision for a Viksit Bharat, where every citizen has access to wealth-building opportunities.”

The latest offering will be available on the SBI Yono app for all its users and other fintech platforms such as Paytm. It is designed to enable small savers and first-time investors from rural, semi-urban, and urban regions to invest to bring them into the ambit of financial inclusion.

Vijay Shekhar Sharma, Founder & CEO of Paytm, said, “We are excited to participate in the Government of India’s Viksit Bharat vision with the launch of JanNivesh ₹250 SIP on Paytm, in partnership with SBI Mutual Fund. The mutual funds market currently has over 100 million investors, and we are thrilled to be part of the journey towards expanding this to 300-400 million mutual fund investors."

What SEBI Chairperson Madhabi Puri Buch said

Terming the launch of the ₹250 SIP as one of her "fondest dreams," SEBI Chairperson Madhabi Puri said that the offering is more than just a scheme.

"I think this is really what we are talking about, that as India grows and wealth gets created, it gets distributed in the hands of everybody, even if it is in a very, very small way. So, to me, this is really the meaning of Jannivesh," she said.

Stating that these products currently available had long break-even periods and were not viable and therefore were not being pushed much, the Sebi chief said the effort has been to bring down the break-even period to around two to three years.

According to her, the transaction charges when compared to the small SIP amount were significant, and by removing these charges, we are ensuring that every rupee we invested goes towards wealth creation and termed the SBI's move of waiving transaction charges for bank transfers related to these micro SIPs as "icing on the cake."

She noted that even global platform foreign investors find it hard that a USD 3 (₹250) monthly investment could be viable.

"This 250 rupees, if and when we discuss this globally (at a platform where all the market regulators get together) or when some foreign investors come and meet us, they can't believe it. It's like a USD 3 investment per month, and you are saying that this is going to be viable. And I said, Yes, that's the whole idea," she said.

It may be noted that there already were asset management companies offering micro-SIPs, some as low as ₹100.

Where will JanNivesh SIP invest?