If you think your daughters are as good as sons, watch this Women’s Day video by Upstox

Last year, the Upstox Kit Kit series was a rage during the cricket season, finding mention in leading newsrooms, with veteran journalists even comparing it to political events. Once again, Upstox has sparked conversation with its Women’s Day campaign, prompting introspection: Are we celebrating our daughters, or are we unknowingly discriminating against them at home?

The heartwarming video showcases a father's immense pride in his four accomplished daughters. He begins by introducing his eldest within their family home, setting a tone of warmth and closeness. The second daughter is portrayed as ‘finance minister’ emphasising her financial acumen. The third daughter is lauded for her unwavering dedication to their mother, highlighting her role as a primary caregiver and pillar of support. Finally, the youngest daughter is revealed as a successful trader, demonstrating her independence and professional achievement.

Throughout the video, the father's narration is filled with affection and admiration, underscoring his daughters' diverse talents and strengths. He emphasises their capabilities, celebrating their individual successes and the collective pride he feels for their accomplishments.

The video serves as a touching tribute to the power and potential of women, as seen through a father's loving eyes. However, the short film also raises a pertinent question: Are we celebrating our daughters without hyphenating them with sons? Watch the video and answer your conscience.